Salary: $180,000 – $230,000

Remote: Hybrid

12 month fixed-term contractMelbourne basedHybrid ways of workingWe're REAWith bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and cooperative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.Where the team fits inOur Lifecycle Marketing team builds meaningful, timely experiences that help customers get more value from our products and services throughout their journey. Combining customer insight, data, creativity and experimentation, we design and optimise communications that strengthen engagement, support retention and contribute to sustainable business growth.What The Role Is All AboutThe Senior Lifecycle Marketing Manager will lead the vision and evolve our consumer personalisation and engagement efforts, with the goal of delivering multi-channel strategies and true personalisation at scale.In this role, you will be responsible for working closely with the Product teams in building a high-level strategy, program execution, testing, reporting and optimization. Using data to drive your approach, you will lead us to develop programs that help us deliver the right message, to the right person, at the right time, in the preferred channel.While no two days are ever the same, you’ll be:Alongside the Head of Consumer Lifecycle, articulate and drive the vision, strategy, and results to engage REA consumers in order to drive business growth, using all marketing channels including email, SMS, push notifications, etc.Use behavioural signals, declared and inferred data to deliver a truly personalised marketing programDrive the evolution of our channel marketing programs, including lifecycle trigger programs, transactional messaging and large-scale campaigns (email,



app)Drive a single view of the user’s experience and interactions with the company, ensuring that communication is optimised in a holistic and user-centric fashionBuild and refine user/funnel segments for triggers and campaigns based on evaluation of key metrics including conversion, retention, and other, as defined, metricsMonitor competitive marketplaces and stay ahead of industry trendsDefine OKRs (objectives and key results) for channel experiencesLead a team of 3 Campaign SMEs, guiding, coaching and developing their careersBuild strong relationships with multiple product teams and be the go to on any Consumer related engagement activityManage a large roadmap of activity across many areas, helping to manage dependencies and delivery to ensure OKRs are metShowcase the team’s impact to OKRs and consumer experience within REAWork closely with Marketing Operations team to ensure all martech platforms are being maximised and ways of working are strongWhat We’re Looking For…We’re looking for that special spark! People with passion and values that mirror our own.Held leadership roles and built and developed high-performing teams, mentoring and growing talentStrategic thinker with the ability to translate quantitative & qualitative consumer data/insights into a strong targeted marketing strategyExperienced with channel testing methodology and lifecycle marketing programs, highlighting patterns and making recommendations to drive growth via channel marketingStrong data visualization skills and can effectively communicate performance and business impact to the broader businessPossess a strong understanding of consumer mindset across distinct segments and are dedicated to great consumer experiencesCan take ownership, are a problem solver,



and have a high level of accountability in both independent and team initiativesStrong project management skills including conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendationsExperience in defining success metrics and delivering on critical KPI targets with a drive for results10+ years of marketing experience in all aspects of consumer lifecycle management including building roadmaps, multi-channel initiatives, personalised campaigns, and audience segmentation programs.SkillsBut we don’t just look for someone based on their skills and expertise. We need someone who is going to continue to build and shape our culture through embracing our values. That means you also need to be:A strong and creative communicatorFriendly, approachable and have good relationship management skillsAn avid supporter of our fully inclusive culture - we celebrate difference and ensure that everyone belongsThe REA ExperienceThe physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.Some of our Perks & Benefits include:A hybrid and flexible approach to workingFlexible leave options including, birthday leave and purchase additional leaveFlexible parental leave offering for primary and secondary carersOur Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charityHackdays so you can bring your big ideas to lifeOur commitment to Diversity, Equity, and InclusionWe are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.Join our Talent NeighbourhoodKeen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!#J-18808-Ljbffr

📌 Senior Lifecycle Marketing Manager (Melbourne)
🏢 Rea Group
📍 Melbourne