Overview

Agence de Parfum is Australia’s most esteemed niche perfume and home fragrance distribution company, dedicated to sourcing the most original crafted perfumes from around the world and launching them in the Australian and New Zealand market.

With an ethos founded in niche luxury, Agence de Parfum collaborates with brands steeped in history and know-how, creating strategies and platforms to launch and manage brands within the market and increase their awareness and demand nationally. Our portfolio includes Creed, Amouage, Xerjoff, Santa Maria Novella, Trudon and many more.

About the role

As Brand Manager, you will report to the Marketing Manager and take strategic ownership of a portfolio of prestigious niche fragrance brands across the Australian market.

This is a 360° brand management role for an experienced Brand Manager who can independently develop and execute strategies that build brand equity, drive consumer engagement and deliver commercial growth across multiple channels.

Your portfolio will span key retail partners, e-commerce, and, for selected brands, dedicated brand stores and brand.com. You will lead the full brand agenda, from annual strategy and go-to-market planning through to launches, retail activations, digital, PR and performance analysis.

Key Responsibilities

Brand & Commercial Strategy

- Lead the annual brand strategy and planning process, translating global brand direction into compelling, market-relevant strategies for Australia.
- Develop launch, promotional, activation and consumer engagement plans aligned with brand objectives and commercial opportunities.
- Analyse sales, market and customer data to identify growth opportunities, inform investment and shape brand direction.
- Present brand strategies, new launch proposals and business reviews to key retail partners and internal stakeholders.

Retail,



E-commerce & Brand Experience

- Build strong relationships with key retail partners and identify opportunities to grow distribution, visibility and sell-through.
- Develop and execute impactful retail activations, animations, podiums, planograms and visual merchandising across points of sale.
- Manage the marketing agenda across dedicated brand stores and brand.com where applicable, ensuring the brand experience is consistent across physical and digital touchpoints.
- Develop initiatives that drive traffic, engagement and conversion across e-commerce and owned channels.
- Conduct regular market visits and in-store audits to monitor execution, brand standards, competitor activity and opportunities for improvement.

Reporting, Forecasting & Budget

- Prepare regular brand performance reports and business reviews, translating sales, market and campaign data into clear insights and recommendations.
- Own the A&P; budget and work with the Marketing Manager on sales and marketing budgets, ensuring investment is aligned with brand strategy and commercial objectives.
- Work with the planner on new launch and baseline forecasts, inventory planning and discontinuations.
- Monitor commercial and stock performance, proactively identifying risks and opportunities to protect sales and support growth.

Public Relations

- Work with the PR team and agency to develop and execute ongoing PR strategies, new launch communications, send-outs and events.




- Ensure PR activity is integrated into wider brand strategies and launch plans.

Cross-functional Leadership

- Lead cross-functional projects from planning through to execution, ensuring internal and external stakeholders are aligned, accountable and delivering against agreed timelines.
- Collaborate closely with marketing, education, supply chain, sales, finance and management to ensure cohesive brand execution.

Skills & Experience

- 4+ years of proven experience in brand management, ideally within luxury beauty, fragrance, cosmetics or premium FMCG.
- Strong commercial acumen and experience managing major retail partnerships.
- Proven ability to develop and implement brand strategies and independently manage a brand or portfolio.
- Experience across multiple channels, including retail and e-commerce; experience with dedicated brand stores and/or brand.com is preferred.
- Proven track record in product launches, retail marketing and cross-functional project management.
- Strong analytical ability and confidence using sales and market data to inform decisions.
- Highly proactive and autonomous, with excellent organisational skills and the ability to drive projects forward with limited supervision.
- Excellent communication, organisational and time management skills.
- A genuine passion for fragrance, luxury and brand building.

Benefits

- Hybrid working model (work from home one day per week)
- Flexible office working hours during summer, with the option to work 8am to 4pm
- Generous discounts on niche luxury products
- Dog-friendly office
- The chance to work with a portfolio of leading international niche fragrance brands in a growing Australian market

Requirements

- Full work rights in Australia
- Ability to travel both internationally and nationally
- Minimum 4 years’ brand management experience

📌 Brand Manager (Sydney)
🏢 Agence de Parfum
📍 Sydney