About District XDistrict X is an Australian streetwear brand built around authenticity, attitude and self-expression. We create streetwear inspired by real people, real stories and youth culture, with the philosophy:

“Wear Your Truth.”

As District X prepares for its upcoming collection and next stage of growth, we're opening applications for our Digital Marketing & Growth Startup Experience Program in Melbourne.

This is a short-term, unpaid learning and work-experience opportunity, not an employment position. It is designed for students and early-career individuals interested in understanding how digital marketing, customer acquisition, growth strategies and performance analytics work within a growing fashion startup.

District X is a brand made by youth, for youth.

What You'll Learn & ExperienceYou'll receive supervised exposure to:

- Digital marketing strategy – understanding how businesses develop marketing strategies to build brand awareness, attract customers and increase sales.
- Performance marketing fundamentals – exploring Meta Ads, Google Ads, campaign objectives, audience targeting and advertising structures.
- Customer acquisition strategies – understanding how brands attract new customers and convert interest into purchases.
- Organic and paid growth – learning the differences between organic marketing, paid advertising and long-term audience development.
- Meta Ads Manager – supervised learning about Facebook and Instagram advertising, campaign structures and performance indicators.
- Marketing funnel development – exploring awareness, consideration, conversion and customer retention.
- Marketing analytics – understanding key metrics including reach, impressions, engagement, CTR, CPC, conversion rates and ROAS.
- Campaign planning – participating in supervised brainstorming and planning exercises for District X's upcoming collection launch.
- Competitor and market research – studying Australian streetwear brands, fashion marketing strategies and Gen Z purchasing behaviour.
- Website and e-commerce growth – learning how website experiences, product pages and customer journeys can influence sales.
- Influencer and collaboration marketing – exploring how brand partnerships, creators and collaborations contribute to customer acquisition.




- Email marketing and retention – understanding how businesses build customer relationships through email campaigns and repeat-purchase strategies.
- AI-assisted marketing workflows – exploring how AI can support audience research, campaign ideation, marketing analysis and productivity.
- Growth experimentation – learning how marketers develop hypotheses, test creative approaches and interpret marketing performance.
- Marketing budgets and ROI – understanding basic budget allocation and how marketing expenditure connects to business outcomes.
- Feedback, guidance and mentoring from the District X team.

At the end of the program, participants who successfully complete the agreed learning activities will receive a Certificate of Startup Experience under their designated role. A Letter of Recommendation may be provided based on individual participation and performance. Who We're Looking ForYou don't need previous skilled experience. We're looking for individuals who are curious about how brands grow, enjoy analysing marketing strategies and want practical exposure to digital marketing in a startup environment.

We're looking for someone who:

- Is currently a high school or university student interested in digital marketing, business, marketing analytics or entrepreneurship.
- Has a strong interest in digital marketing, brand growth, performance marketing and e-commerce.
- Understands the basics of how Instagram, Facebook, TikTok and Google can be used to reach potential customers.
- Is interested in learning how Meta Ads and Google Ads work.
- Has an analytical mindset and enjoys understanding why certain marketing campaigns perform better than others.
- Understands that marketing is not just about engagement but also about customer acquisition, conversion and business growth.
- Is curious about how digital marketing influences consumer purchasing decisions.
- Is interested in Gen Z consumers, fashion, streetwear and youth culture.
- Can identify marketing trends,



competitor strategies and potential growth opportunities.
- Is interested in understanding marketing metrics such as CTR, CPC, conversions and return on advertising spend.
- Is comfortable working with Excel, Google Sheets, Canva, Meta Business Suite or AI tools, or is willing to learn.
- Can contribute creative ideas while also considering commercial outcomes.
- Is proactive, communicates well and is comfortable receiving feedback.
- Is willing to experiment, learn from data and approach challenges with a problem-solving mindset.

Previous professional experience is not required but appreciated. Personal projects, university assignments, marketing portfolios, Google or Meta certifications and examples of digital marketing work are welcome. Program Details? Location: Melbourne, VIC

? Format: Hybrid, Part-time

? Eligibility: High school and university students

? Experience: No previous professional experience required

? Supervision: District X Team – Sales and Marketing Head

? Focus: Learning, supervised practical exposure, marketing analysis and portfolio development

? Recognition: Certificate of Startup Experience upon successful completion; Letter of Recommendation subject to performance

? Future Opportunities: Strong participants may be considered for future paid opportunities depending on business requirements. Employment is not guaranteed.

Why Join District X?Most marketing classrooms teach you the theory.

At District X, you'll get an opportunity to understand the thinking behind growing a real streetwear startup.

You'll explore the challenges behind launching collections, attracting customers, building brand awareness and developing marketing strategies in a competitive fashion industry.

This program is ideal for individuals who want to gain exposure to the business and growth side of marketing, not just social media content creation.

How to ApplyApply through this LinkedIn listing and share:

- Your resume or a brief introduction.
- Why you're interested in digital marketing and growth.
- Any relevant projects, certifications, coursework or portfolios (optional).

No professional experience? No problem. We're more interested in your curiosity, initiative and willingness to learn.

District X — Wear Your Truth.

📌 Digital Marketing & Growth – Startup Experience Program (Melbourne)
🏢 District X
📍 Melbourne