Company description

NIRO Brands is a Sydney-based consumer health house of brands. We build modern, credible brands for everyday health moments – and in our first year we’ve launched three of them nationally, reaching 12,000+ points of distribution across grocery and pharmacy. We run lean, move rapid and back ourselves, with a tight network of fractional partners behind us. And we’re just getting started.

Role description

Think of this as the founder’s 2IC. You’ll be NIRO Brands' first marketing hire and the person helping build the place from scratch – the team, the structure, the rituals, the way we work. Few roles let you shape the brands and the business at the same time. This one does.

You’ll own marketing and brand for three newly launched national brands, then help design who we hire, how we plan and how we bring new brands into the engine. It’s a step-up role for a Marketing, Brand or Activations Manager ready to build something of their own. You’ll stay hands-on – briefing an agency one day, running an activation the next, walking an expo floor in the US the week after.

It’s not for the faint-hearted. We’re ambitious, we move quickly and the bar is high. In return, the work is genuinely rewarding, the wins are yours, and we have a lot of fun along the way. Blank canvas, real backing, nothing corporate about it.

What's in scope

- Set the marketing and brand strategy, plans and annual activation calendar for ZIIP, CURBi and ILURA, keeping each brand’s voice distinct and consistent




- Lead campaign development from brief to execution, including key seasonal moments (New Year, summer, back-to-routine)
- Brief and manage our social, content and PR agency partners
- Plan and manage brand budgets with clear ROI, and use the data to decide where the next dollar goes
- Design and run sampling, event and community activations across gyms, sport, pharmacy and wellness communities
- Build out and run our social, creator and UGC strategy
- Be the founder’s sounding board on strategy, priorities and big calls across the business
- Help design the brand and marketing org structure, hiring plan and ways of working as we grow
- Build and lead your own marketing team, starting with a marketing executive or intern
- Co-create the culture: the rituals, the team days and the way we celebrate. Ambitious, low-ego and genuinely fun!

Why you’ll love it here

- Real ownership. Your ideas go live in weeks, not years. No layers, no gates.
- Growth with the business. Build and lead your own team as NIRO scales, with a seat at the table on big calls.
- Travel. Conferences and trade shows here and overseas.
- Flexibility. Hybrid working and trust to manage your own time. Results matter more than hours at a desk.
- Monthly refresh afternoon. An afternoon off every month to switch off, recharge and relax.
- Birthday day off. Take a day to celebrate yourself.
- Team days that are actually fun. Quartely Off-sites, launch celebrations and plenty of reasons to celebrate the wins.

📌 Head of Brand and Marketing (Sydney)
🏢 NIRO Brands
📍 Sydney