About District XDistrict X is an Australian streetwear brand built around authenticity, attitude and self-expression. We create streetwear inspired by real people, real stories and youth culture, with the philosophy:

“Wear Your Truth.”

As District X prepares for its upcoming collection and next stage of growth, we're opening applications for our Influencer Marketing, PR & Partnerships Startup Experience Program in Melbourne.

This is a short-term learning and work-experience program designed for students interested in influencer marketing, public relations, brand collaborations, sponsorships and the behind-the-scenes process of building a growing streetwear brand.

District X is a brand made by youth, for youth.

What You'll Learn & ExperienceYou'll receive supervised exposure to:

- Influencer marketing strategy – understanding how fashion brands identify creators, build relationships and develop influencer campaigns.
- Influencer discovery and research – exploring micro-influencers, nano-influencers, content creators and brand ambassadors who connect with Gen Z audiences.
- Public relations fundamentals – learning how brands build public awareness, communicate their identity and create media opportunities.
- Brand partnership development – understanding how businesses identify potential collaborators and build mutually beneficial partnerships.
- Sponsorship strategy – exploring how fashion brands evaluate sponsorship opportunities, events and partnership proposals.
- Creator outreach and communication – observing and practising professional outreach approaches through supervised exercises.
- Influencer campaign planning – understanding gifted collaborations, paid partnerships, creator briefs and campaign deliverables.
- PR packages and product seeding – exploring how brands introduce collections to creators and generate authentic product awareness.
- Fashion and lifestyle media research – identifying publications, online communities, student networks and relevant media opportunities.
- Collaboration negotiations – learning the fundamentals of partnership discussions, expectations and commercial agreements.
- Launch and event collaborations – exploring how influencers, creators and external partners support collection launches, pop-ups and brand activations.
- Partnership performance analysis – understanding engagement, audience relevance, referral traffic, campaign reach and partnership ROI.




- Relationship and community building – learning how brands develop lasting professional relationships with creators and partners.
- Trend intelligence – identifying emerging creators, fashion trends, youth culture movements and collaboration opportunities.
- AI-assisted research workflows – exploring how AI tools support creator discovery, audience research, outreach planning and campaign organisation.
- Campaign reporting – learning how influencer and partnership activities contribute to brand awareness and customer acquisition.
- Feedback, mentoring and guidance from the District X team.

At the end of the program, participants who successfully complete the agreed learning activities will receive a Certificate of Startup Experience under their designated role. A Letter of Recommendation may be provided based on individual participation and performance. Who We're Looking ForYou don't need previous professional experience. We're looking for individuals who understand social culture, enjoy connecting with people and are genuinely interested in how fashion brands build their influence.

We're looking for someone who:

- Is currently a high school or university student interested in marketing, public relations, communications, fashion, business or entrepreneurship.
- Has a strong interest in influencer marketing, PR, brand collaborations and partnership development.
- Is familiar with Instagram, TikTok and the creator economy.
- Understands the differences between influencers, content creators, brand ambassadors and brand partners, or is keen to learn.
- Can recognise creators whose audiences and personal branding align with a streetwear label.
- Has an interest in Australian fashion, streetwear, Gen Z trends and youth culture.
- Enjoys communicating, networking and building professional relationships.
- Is confident writing messages, emails and professional communication, or is willing to develop these skills.
- Understands that successful partnerships are about audience relevance, authenticity and mutual value, not just follower counts.
- Is interested in discovering upcoming influencers, creators, fashion communities and potential partners.




- Is creative and can think of new ways for brands to collaborate and connect with their target markets.
- Has strong research and organisational skills.
- Is comfortable using Google Sheets, Excel, Canva, LinkedIn, Instagram or AI research tools, or is willing to learn.
- Is proactive, detail-oriented and comfortable receiving feedback.
- Is interested in learning the commercial side of brand collaborations, negotiations and campaign performance.

Previous professional experience is not required but appreciated. University projects, student society involvement, event volunteering, personal content creation, networking experience and marketing portfolios are welcome. Program Details? Location: Melbourne, VIC

? Format: Hybrid, Part time

? Eligibility: High school and university students

? Supervision: District X Team – Sales and Marketing Head

? Focus: Learning, practical industry exposure, supervised PR and partnership exercises, and portfolio development

? Recognition: Certificate of Startup Experience upon successful completion; Letter of Recommendation subject to performance

? Future Opportunities: Strong participants may be considered for future paid opportunities depending on business requirements. Employment is not guaranteed.

Why Join District X?Ever wondered how streetwear brands get their products into the hands of creators, build collaborations and turn relationships into real brand recognition?

At District X, you'll explore the thinking behind influencer marketing, public relations and brand partnerships within a growing Australian streetwear startup.

You'll learn why choosing the right creator matters more than choosing the biggest creator, how brands approach potential partners and how collaborations contribute to a successful collection launch.

This program is ideal for individuals who love fashion, people, culture, networking and brand building and want to explore a potential career in influencer marketing, PR or partnerships.

How to ApplyApply through this LinkedIn listing and share:

- Your resume or a brief introduction.
- Why you're interested in influencer marketing, PR and partnerships.
- Any relevant projects, portfolios, student society involvement or extracurricular experience (optional).

No qualified experience? No problem. We're looking for people who bring curiosity, initiative, creativity and a genuine interest in building relationships.

District X — Wear Your Truth.

📌 Influencer Marketing, PR & Partnerships – Startup Experience Program (Melbourne)
🏢 District X
📍 Melbourne