Join us at a defining stage of our growth in Australia, as Solar Service Guys’ established local reputation becomes part of the global Omnidian brand.

Omnidian is a global organisation and certified B Corp, headquartered in the US, with a growing Australian team established in 2022. In 2025, Omnidian acquired Solar Service Guys, bringing together more than 20 years of Australian solar service experience and a decade of Omnidian’s technology-led innovation.

Our AI-powered performance assurance platform supports over 200,000 solar and battery storage assets worldwide. Together, we combine local expertise, global technology and a commitment to supporting the transition to clean energy.

The Role

Build the acquisition engine that powers our significant growth plans in Australia.

As our Growth Marketing Manager , you will lead Australian go-to-market strategy and execution as Solar Service Guys transitions to the Omnidian brand. You will drive residential customer acquisition and support commercial pipeline growth, turning creative ideas into measurable, repeatable results.

You’ll have the autonomy to build our local marketing function, with the data, tools and brand resources of a global company behind you. Reporting directly to our Australian Vice President of Growth and partnering with our US Head of Brand Strategy & Innovation, you’ll have direct access to decision-makers and real influence on how Omnidian connects with Australian customers.

In your first year, you will own go-to-market strategy, lead volume and cost per lead, working with sales and service delivery teams to convert leads into delivered work.

We’re looking for a resourceful, creative marketer who enjoys turning ideas into action and building something that lasts.

Key Responsibilities

Residential customer acquisition: Generate qualified solar health check leads through Google Ads and Meta, testing messaging,



audiences and landing pages to improve conversion rates and reduce acquisition costs.

Agency management: Manage our external digital agency against clear performance objectives and recommend the right mix of agency support and in-house capability.

Commercial pipeline development: Partner with commercial sales leads to develop targeted campaigns for commercial real estate owners, asset managers and solar retailers across Australia.

Events and relationship marketing: Deliver trade show participation, industry events and targeted account engagement, with clear objectives and sales follow-up.

Marketing planning and systems: Build a coordinated marketing calendar and repeatable processes for campaign delivery, lead nurturing and reporting, using tools such as HubSpot and Airtable.

Organic growth and customer advocacy: Develop referrals, customer stories and social content, testing formats including short-form video.

Measurement and optimisation: Track campaign performance, communicate insights and recommend where to invest marketing time and budget.

Brand transition: Support the transition from Solar Service Guys to Omnidian in Australia over the next 6–12 months, adapting global brand materials for local audiences.

What We’re Looking For

Substantial growth or performance marketing experience, with proven customer acquisition and pipeline results across B2B and B2C. Experience marketing services is essential.

Confidence writing copy, managing digital campaigns,



coordinating events, analysing results and managing budgets.

Commercial judgement, connecting marketing activity to lead quality, conversion, pipeline contribution and acquisition costs.

Practical experience with CRM and marketing automation tools, digital advertising platforms and analytics, ideally including HubSpot, Google Ads, Meta Ads Manager and GA4. Familiarity with Airtable or similar tools would be useful.

Initiative, sound judgement and the ability to work independently and collaborate with sales, leadership and global colleagues.

Practical experience using AI tools to improve marketing research, content development, campaign testing and workflow efficiency.

Experience in solar, renewable energy, energy storage or related home services either directly or in a consulting firm would be highly regarded.

What We Offer

Build something meaningful in a culture where we trust our teammates and invest in our people. You’ll have the autonomy to test ideas, support to develop your skills and opportunities to learn from local and global colleagues. As a certified B Corp, we pursue commercial growth alongside positive social and environmental impact.

Remote-first working: Work from anywhere on the east coast of Australia, with occasional travel for events and team collaboration.

Fair and consistent remuneration: We determine salary offers within our established bands based on relevant skills, skilled experience and internal equity, rather than negotiating tactics.

Wellbeing support: Free, confidential counselling and wellbeing resources through our EAP for you and your immediate family and household members.

An inclusive workplace: We are an equal opportunity employer committed to a workplace free from discrimination, where diverse perspectives are valued.

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📌 Growth Marketing Manager (Newcastle)
🏢 Omnidian Australia
📍 Newcastle