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Southern Cross Austereo (SCA) is Australia’s leading media company, home to the iconic Triple M & HIT networks, and Australia’s #1 podcast network, LiSTNR. We're shaping the future of Australia’s audio landscape and need passionate, high-performing talent to help us entertain, inform, and inspire—anytime, anywhere.

About the role

Do you love digital media and get a buzz from turning a client brief into a winning multi-platform campaign? Join Southern Cross Media as a Regional Digital Strategist based on the Gold Coast and help local businesses connect with audiences across LiSTNR, podcasts, streaming, social, video and display.

What you’ll do

- Partner with Account Managers and radio sales teams to create multi-platform campaigns
- Respond to briefs fast with standout proposals and presentation decks
- Grow revenue across LiSTNR, podcasts, streaming, social, video and display
- Find new clients and keep existing ones coming back
- Champion LiSTNR and stay ahead of digital audio trends

What you’ll bring

- Experience in digital media sales or strategy, ideally in digital audio
- A track record of working with sales teams to deliver multi-platform solutions
- Great communication and presentation skills
- A real passion for advertising and digital media

Southern Cross Austereo (SCA) is an equal opportunity employer committed to diversity, inclusion, and fair hiring. We welcome talent from all backgrounds and ensure a workplace where everyone feels valued and respected.

SCA is committed to providing an inclusive recruitment process. If you require any accommodations during your interview, please let us know. We’re happy to support your needs to ensure a fair and comfortable experience. Reach out to *******@sca.com.au for assistance.
Still not convinced? Head to our TikTok, Life@LiSTNR, for a sneak peek into some of the fun we have at SCA!

Keen? Apply now by submitting your resume via our careers page.

Hot tip: Make sure you download and sign up to LiSTNR – you may be asked about your listening experience throughout the interview process!

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Digital Strategist

Team Purpose and Link to Company Strategy

Southern Cross Austereo (SCA) is Australia’s leading media entertainment company, home of LiSTNR, and the Triple M & Hit Networks. With the ability to reach 95% of the population through our Radio, TV and Digital channels; our mission is to Entertain, Inform & Inspire all Australians Anytime. Anywhere!

We believe in the power of collaboration, innovation, and pushing boundaries to deliver exceptional experiences to our listeners. We are forging the way for the future of audio.

At SCA we pride ourselves on creating a culture where people feel valued and can perform at their very best. We don’t focus simply on what we do – we also care about how we do it.

Position Purpose

SCA is the leading entertainment company in Australia, offering a diverse range of audio and visual content that reaches 95% of Australians. SCA is renowned for its values-driven culture of high performance, supported by a team of incredibly talented individuals.

In a continuously evolving media landscape, it is critical that we scale up our digital resource to enable competitive advantage and deliver upon our progressive digital growth agenda.

The Regional Digital Strategist plays a pivotal role in driving digital revenue and fostering client relationships at Southern Cross Austereo (SCA). Collaborating closely with account managers,



and the Regional Digital Strategy Manager, the AM will help to identify digital opportunities and develop creative concepts to stay competitive locally.

Streamlining documentation processes and providing rapid responses to briefs are essential tasks, alongside maximizing digital revenue across SCA's various digital products. Additionally, the executive focuses on client development and retention through needs analysis, The role will work alongside radio sales teams to create multi-platform advertising solutions.

Proactive client prospecting across, Identifying key category trends, relationship building, and product evangelism are key components of the role, ensuring client satisfaction and expanding the digital client portfolio.

Key Accountabilities

- Collaboration with Account Managers - crucial for identifying digital opportunities and creative concepts.
- Documentation preparation, providing rapid responses to briefs, building presentation decks, and creating PCRs.
- Collaborate with Regional Digital Strategy Manager to drive Digital Revenue outcomes by identifying and implementing strategies to maximise digital revenue across all Southern Cross Austereo (SCA) digital products, including LiSTNR streaming and Podcasts, SoundCloud, Sonos Radio, social media, video, and display.
- Assist Account Managers in identifying new digital clients and formulate retention strategies through comprehensive customer needs analysis. This includes understanding market, category and client requirements and aligning them with our digital offerings.
- Collaboration with radio sales teams to develop multi-platform advertising solutions.
- Collaborate with radio teams to identify innovative and highly effective ways of marketing and selling our digital products to agencies and clients. This includes staying abreast of market trends and tailoring strategies accordingly.
- Proactively prospect and search for new clients and business opportunities to expand our digital client portfolio and revenue streams across
- Build and maintain strong relationships with both internal teams and external clients, fostering collaboration and ensuring client satisfaction.
- Evangelize all LiSTNR products in the market, serving as an enthusiastic advocate for our digital offerings, working with the wider Regional Digital team to educate the Account Managers and our clients on their value.
- Identify digital sponsorship, promotional, and integrated opportunities from existing portfolios, ensuring that clients are aware of the full spectrum of digital solutions.
- Be at the forefront of digital media trends, with a specific focus on the future of audio. Drive digital thought leadership within the team, enhancing the overall digital credentials of the organisation.
- Work collaboratively with the wider Regional Digital Team to communicate and co-ordinate key digital initiatives across the Queensland market.

Specific Attributes, Skills, Qualifications & Experience

Qualifications & Experience





- Proven track record in digital media sales or strategy and implementation along with an understanding of digital advertising platforms and trends, specifically Digital Audio.
- Demonstrable experience collaborating effectively with sales teams to develop and implement multi-platform advertising solutions.
- Experience in identifying and maximising revenue opportunities across various digital products, including streaming platforms, podcasts, social media, and display advertising.
- Whilst there are no educational prerequisites, certification in a related field such as digital marketing, advertising, or business would be beneficial.
- Exceptional communication and presentation skills.
- Passion for advertising and digital media.

Company Attributes - genuinely live and breathe the SCA Values:

- We’re Better Together
- People are our Power
- Always Curious
- We Push Doors Open
- Be Genuine

Communication

- Participate in regular performance and development ‘Upload’ conversations with your Manager
- Participate in daily/weekly team ‘Work in Progress’ meetings and retrospectives
- Communicate in a respectful, professional, and collaborative manner with teammates, cross-functional teams, and stakeholders internal and external to SCA

OHS/EEO

- Contribute to a safe and healthy working environment by adhering to OHS & EEO standards and principles
- Maintain professional and ethical behaviour
- Ensure a safe workplace by reporting any hazards or potential dangers via the prescribed incident reporting methods

Skills and Work Ethic

Core Competencies

Relating & Networking - Establishes positive relationships with customers and staff. Builds wide and effective networks of contacts inside and outside the organisation. Relates well to people at all levels. Manages conflict. Uses humour appropriately to enhance relationships with others.

Presenting & Communicating Information - Speaks clearly and fluently; Expresses opinions, information and key points of an argument clearly; Makes presentations and undertakes public speaking with skill and confidence; Responds quickly to the needs of an audience and to their reactions and feedback; Projects credibility.

Writing & Reporting - Writes clearly, succinctly and correctly; Writes convincingly in an engaging and expressive manner; Avoids the unnecessary use of jargon or complicated language; Writes in a well structured and logical way; Structures information to meet the needs and understanding of the intended audience.

Analysing - Analyses numerical data, verbal and all other sources of information; Breaks information into component parts, patterns and relationships; Probes for further information or greater understanding of a problem; Makes rational judgements from the available information and analysis; Produces workable solutions to a range of problems; Demonstrates an understanding of how one issue may be part of a larger problem.

Planning & Organising - Sets clearly defined objectives; Plan activities and projects will in advance and takes account of possible changing circumstances; Manages time effectively; Identifies and organises resources needed to accomplish tasks; Monitors performance against deadlines and milestones.

Delivering Results & Meeting Expectations - Focuses on customer needs and satisfaction; Sets high standards for quality and quantity; Monitors and maintains quality and productivity; Works in a systematic, methodical and orderly way; Consistently achieves project goals.

Position Description last updated

January 2026

📌 Regional QLD Digital Strategist (Golden Beach)
🏢 Southern Cross Austereo
📍 Golden Beach