Digital Marketing Specialist (Lead Generation & Copywriting)Plan, launch and optimise lead generation campaigns across Meta (primary) and Google.
Manage campaigns end-to-end, from idea to execution, testing and reporting.
Write high-converting copy for ads, landing pages, emails and nurture sequences.
Build and improve ad funnels that move leads from click → opt-in → conversion.
Test hooks, audiences, offers and messaging to improve performance.
Analyse campaign results and clearly explain what's working and why.Key responsibilitiesPlan, launch and optimise lead generation campaigns across Meta and GoogleManage campaigns end-to-end, from idea to execution, testing and reportingWrite high-converting copy for ads, landing pages, emails and nurture sequencesBuild and improve ad funnels that move leads from click → opt-in → conversionTest hooks,



audiences, offers and messaging to improve performanceAnalyse campaign results and clearly explain what's working and whyAbout you3+ years experience in digital advertising and lead generationStrong experience with Meta Ads (Google highly regarded)Proven ability to build and optimise lead generation funnelsStrong copywriting skills with a focus on conversionUnderstanding of the buyer journey and how messaging changes at each stageConfident working with data, metrics and performance insightsComfortable using AI tools to improve speed and outputSelf-starter who can take campaigns from idea → launch → optimisation
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📌 Digital Marketing Specialist (Lead Generation & Copywriting) (Gold Coast)
🏢 seek.com.au
📍 Gold Coast