Senior Social Media & Content Specialistzoe kratzmann is an independent Australian designer brand.
Modern, minimal, fiercely feminine - designing premium womenswear since ****.Twenty years in, the brand has a loyal customer, a strong creative point of view and long-standing relationships across our supply chain.
We are in a phase of considerable growth - investing in our team, our technology and how we show up across our channels.We are a small, tight team.
Decisions are made quickly, and proactive work with a collaborative mindset is our style.zoe kratzmann is an independent Australian designer brand.
Modern, minimal, fiercely feminine - designing premium womenswear since ****.Twenty years in, the brand has a loyal customer, a strong creative point of view and long-standing relationships across our supply chain.
We are in a phase of considerable growth - investing in our team, our technology and how we show up across our channels.We are a small, tight team.
Decisions are made quickly, and proactive work with a collaborative mindset is our style.The roleThis role leads organic social media execution and strategy as well as paid media creative for zoe kratzmann.
You set the strategy, plan and work alongside the team to produce the content and deliver compelling copy and insightful reporting.You will work within the marketing, ecommerce and creative team, and report to the Head of Marketing.This position requires a strategic creative who is experienced in e-commerce and premium brand contexts.
It is a role that has a strong sense of brand guardrails, but allows you to present, and execute current ideas consistently.Key responsibilitiesStrategy and planningOwn the social media strategy across Instagram, Facebook TikTok,



Pinterest and any other channels as agreed over timeBuild and maintain a rolling content calendar tied to product drops, campaigns and seasonal moments and ensure content is produced on-time and to a high standardSet the channel mix, posting cadence and performance targetsRecommend new channels and formatsPropose new content approaches, new executions, new collaborations and identify opportunities consistentlyContent productionPlan, brief, edit static, motion, and written contentDeliver on social content production plans for shoot days in collaboration with the Head of Marketing & Creative DirectorDevelop concepts and briefs across the influencer program - with a primary focus on paid digital performance outcomesBrief and manage external creators, photographers and editors when neededWrite compelling copy that is both platform-appropriate and on-brandCreators and PartnershipsBuild and scale our creator program - identify new creators monthly, manage outreach workflows and creator guideline improvementsRun gifting, seeding and creator partnerships end to end, delegating and working with our content and social media coordinatorEnsure all creatives delivered are implemented across digital channels quickly and to specificationsDeliver internal briefs and proposed ideas on creative iterations and variations from initial concept through to live performanceSupport PR,



events and email marketing where there is overlapPerformance and reportingTrack performance weekly across organic and digital channelsReport on growth, customer acquisition, engagement and commercial outcomesDeliver reporting and insights according to the expected cadence and quality standardsPresent reports and monthly + quarterly channel plans to the leadership teamWhat you will bring3 -4 + years in senior social media and strategic digital roles, ideally in fashion, lifestyle or beautyA demonstrable record of growing branded channels and producing content that performs commerciallyDemonstrated record in executing creatives for paid digital channels - the metrics that define success and point the work to iteration or improvementExcellent copywriting skillsHands-on post-production skills (after effects is preferred)Highly analytical and comfortable reviewing data across multiple platformsSelf-directed - able to deliver according to a set calendar, multiple priorities and external partners whilst ensuring internal consultation with creative decision-makersStrong eye and feel for the brand and the customerExperience managing creator and ambassador programs at scaleBrand-driven and strategic in applied thinking to creative outputsAdaptable - you are good to roll with changes and work reactively if commercial performance requires itUseful, not essentialExperience with AI workflows, AI-driven digital asset management tools and agentic AI principlesShooting Skills - photography or motion captureKnowledge of Shopify and Klaviyo as content surfacesHow we workSmall team and a continuous improvement mindsetEfficiency - we run on lean principles and value the kind of thinking that finds the simplest solution.
We try not to over-complicate processes.Open communication, fast decisions, ownership & accountability
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📌 Senior Social Media & Content Specialist (Queensland)
🏢 Zoe Kratzmann
📍 Queensland