Forbes Australia is looking for a Lifecycle Marketing Lead to help turn audience growth into stronger subscription, retention and membership outcomes.Since launching in ****, Forbes Australia has grown across digital, print, events and membership.
As our subscriber base continues to scale, we want to build a smarter lifecycle around that audience - from registration and newsletter engagement through to paid conversion, onboarding, retention, renewal and win-back.This is a hands-on leadership role for someone who already has strong CRM, lifecycle or retention experience and is ready to take on broader ownership.
At Forbes Australia, you'll have the opportunity to shape much more of the picture.What you'll ownBuild the lifecycle roadmap across registration, onboarding, conversion, engagement, retention, renewal and reactivationPersonally build or improve the highest-value journeys, including welcome, registration nurture, paid onboarding, low-engagement rescue, renewal, failed-payment recovery, cancellation save and win-backDefine segmentation, frequency, consent, preference and suppression rulesBuild the systems around lifecycle marketing - briefs, SOPs, templates, QA controls and reportingOwn testing and measurement, with a focus on incremental conversion and retention, not just opens and clicksUse offshore marketing support to scale repeatable execution, providing clear briefs, standards and quality controlWork closely with editorial, product, data, subscriptions, customer service and commercial teamsUse audience and subscriber behaviour to support broader membership growth, including Forbes ClubWho we're looking forYou're likely already a strong Lifecycle Marketing Manager, CRM Manager, Retention Manager, Subscriber Marketing Manager or Senior CRM Manager and are ready for broader ownership.5+ years' experience in CRM, lifecycle, retention,



subscription or customer marketingStrong experience in a subscription, membership, recurring-revenue or sophisticated retention environmentHands-on journey-building experience in Braze, Salesforce Marketing Cloud, Iterable, HubSpot, Klaviyo, MoEngage or similarEvidence of improving activation, conversion, retention, renewal or win-back outcomesStrong segmentation, testing and measurement capability, including confidence reading behavioural and cohort dataWorking knowledge of consent, deliverability, preference management, suppression and campaign QAStrong commercial judgement and excellent copy standards suited to a premium brandThe ability to turn good execution into explicit systems and processes others can followConfidence working across teams and with senior stakeholdersExperience working with junior, agency, offshore or distributed marketing support, with the ability to brief clearly, maintain quality and delegate effectively.You don't need to come from mediaExperience in publishing or digital subscriptions is valuable, but it isn't essential.We are equally interested in people from other subscription, membership or recurring-revenue businesses where lifecycle marketing directly influences conversion, retention and customer value.Experience with payment recovery, cancellation-save programmes, pricing or offer testing, SQL or BI tools, premium professional audiences, publisher subscription technology, HTML/CSS or martech migration would be highly regarded.Why Forbes Australia?
Because this isn't a role where you'll inherit a mature lifecycle programme and simply keep it running.
There is real work to build.
You'll have the Forbes brand behind you, direct access to the teams shaping our products and audiences, and the opportunity to build the journeys, systems, team capability and measurement discipline that support the next stage of subscriber and membership growth.
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📌 Lifecycle Marketing Lead (Sydney)
🏢 Forbes Australia
📍 Sydney