What started as a passion project has grown into one of Australia's most admired independent fashion success stories. Founded by designer
Zoe Kratzmann
, the brand has built a strong presence across Australia and New Zealand through a commitment to quality, thoughtful design, and a deep understanding of its customer.
Today, Zoe Kratzmann is stocked in leading boutiques and retailers across the region and continues to grow while staying true to its signature blend of modern femininity, confidence, and effortless style.
As the business enters its next phase of growth, they are seeking an experienced
CRM & Loyalty Specialist
to to drive customer lifecycle initiatives that deepen engagement, build lasting loyalty and maximise customer lifetime value across all markets.
You'll own Zoe Kratzmann's owned-channel ecosystem across email and loyalty, making sure every message is personalised, data-driven and brand-building. You'll work where creativity meets analytics: a natural storyteller who's equally at home in the numbers, turning customer insight into communications that connect emotion with impact and turn first-time buyers into lifelong fans.
Your remit:
Develop and execute CRM and retention strategies aligned with business objectives, focused on retention, reactivation and CLTV uplift
Design full-funnel lifecycle journeys tailored by region and persona, from welcome through to win-back
Own email campaigns and promotions end to end,



from brief and storytelling through to send and analysis
Build and optimise automated flows
Evolve the Loyalty Program through targeted campaigns, exclusive perks and data-driven engagement strategies that reward and retain our best customers
Partner with Paid Media, Product, Brand and Creative so CRM complements acquisition and drives repurchase at scale
Continuously analyse performance, finding growth levers through segmentation, A/B and creative testing, and journey optimisation
Own CRM reporting and dashboards, turning data into clear insights and recommendations for the wider team
Maintain list health, deliverability and data hygiene
We'd love to see:
3+ years' experience in CRM and email marketing, ideally in fashion, footwear or premium retail
Advanced customer segmentation experience in Klaviyo
A track record of building customer loyalty and growing repeat purchase
Experience owning a loyalty program
A lover of analytics with a solid grasp of CRM metrics (CLTV, retention and repeat purchase rate, cohort performance, flow and campaign attribution) and how they connect to commercial outcomes
A great storyteller with a sharp eye for copy and brand voice
Working knowledge of marketing automation best practices
Shopify experience is a plus
Agile and happy to embrace change
An entrepreneurial self-starter who can "own it" by spotting opportunities and leading them to execution
#J-*****-Ljbffr

📌 Crm & Loyalty Specialist (Melbourne)
🏢 Revere Recruitment
📍 Melbourne