Melbourne Social Co is a results-driven social media agency working with a growing portfolio of brands across Australia and beyond. We're looking for a Paid Ads Specialist to join us on a casual basis — someone who can think strategically, build with precision, and optimise with the discipline of someone who treats every dollar as their own.
You'll take ownership of 5–8 paid social accounts across Meta (Facebook + Instagram) and TikTok, managing everything from campaign strategy and setup through to daily optimisation and reporting. You'll work alongside a senior strategist who provides overall direction — but the day-to-day running, the insights, and the results are yours.
ABOUT THE ROLE
Melbourne Social Co is a results-driven social media agency working with a growing portfolio of brands across Australia and beyond. We're looking for a Paid Ads Specialist to join us on a casual basis — someone who can think strategically, build with precision, and optimise with the discipline of someone who treats every dollar as their own.
You'll take ownership of 5–8 paid social accounts across Meta (Facebook + Instagram) and TikTok, managing everything from campaign strategy and setup through to daily optimisation and reporting. You'll work alongside a senior strategist who provides overall direction — but the day-to-day running, the insights, and the results are yours.
THE DETAILS
EMPLOYMENT TYPE:
Casual
HOURS:
***** hours per week
LOCATION:
Fully remote or hybrid (Melbourne-based candidates welcome)
PLATFORMS:
Meta (Facebook + Instagram) and TikTok
ACCOUNTS:
5–8 clients
SCOPE:
Genuine potential to grow into a full-time role
WHAT YOU'LL DO




Develop campaign strategies aligned to client objectives — always-on, promotional, and seasonal
Set up and traffic campaigns end-to-end: ad sets, audiences, creatives, placements
Monitor and optimise campaigns daily — bids, budgets, targeting, creative performance
Run structured A/B tests and apply learnings with speed
Deliver weekly performance updates and monthly reports with clear attribution and insight
Brief creative teams on paid-ready assets and QA everything before it goes live
Flag opportunities, trends, and risks proactively — don't wait to be asked
WHAT WE'RE LOOKING FOR
Proven track record running Meta and TikTok campaigns — we'll want to see results, not just experience
Solid understanding of campaign objectives, funnel logic, audience segmentation, and bid strategy
Comfortable managing multiple accounts simultaneously without dropping the ball
Data-literate — you can read a dashboard, identify what matters, and know what to do next
Clear communicator who can translate performance into plain language
Self-directed — you don't need hand-holding to get things done on time
Experience across a range of industries or verticals is a plus
WHAT THIS ISN'T
A senior strategy role — you'll have senior oversight, so you don't need to build the whole playbook alone
A creative role — though you'll brief and QA creative, you won't be making the assets
A rigid 9-to-5 — we care about output and results, not hours logged
GROWTH
This is a casual role with genuine scope to grow into a full time position as the portfolio expands. If you're looking for somewhere your work has real visibility and impact, we'd love to hear from you.
#J-*****-Ljbffr

📌 Paid Advertising Specialist (Melbourne)
🏢 Melbourne Social
📍 Melbourne