Create memorable brand experiences. Drive meaningful partnerships. Shape the future of GWM.
Are you a creative and commercially minded events professional who thrives on bringing brands to life? Do you enjoy leading people, managing high-profile events, and delivering unforgettable experiences that make a real business impact? If so, we have an exciting opportunity for you.
About GWM Australia
GWM is the powerhouse behind the renowned Chinese automaker's local presence. We specialise in importing, distributing, and marketing a diverse range of vehicles, including petrol, hybrid and cutting-edge electric models. Our lineup features the popular Haval SUVs, the robust Cannon Ute, the rugged Tank 4x4 SUVs, the bold H7 and the innovative Ora EV.
With a commitment to excellence and customer satisfaction, GWM is transforming the automotive landscape by offering high-quality vehicles tailored to the evolving needs of Australian consumers.
Why Join Us?
GWM is rapidly becoming one of the leading automotive brands in Australia and New Zealand, with ambitious growth plans, exciting vehicle launches and major investments across the business.
This is a fantastic chance to join our Marketing team during a period of significant growth and momentum. You'll be part of a business that's making headlines in the automotive industry while enjoying the advantages of our brand-new Mulgrave office, designed to support collaboration, innovation and success.
About the Role
Reporting to the Head of Marketing & Communications, the Events & Sponsorships Manager is, responsible for planning and delivering events, sponsorship activations and brand experiences that strengthen GWM's market presence and support commercial objectives.
This is a newly created role, offering the opportunity to make a genuine impact as we continue to strengthen and expand our high performing,



dynamic marketing function.You'll also be joining us at an exciting time as we are soon movinginto a brand-new office in Mulgrave, providing a modern, collaborative and vibrant workplace for our teams.
Leading the Events & Sponsorship Specialist, this role combines strategic thinking with hands-on execution, ensuring every event, activation and partnership creates meaningful engagement with customers, dealers, media, partners and internal stakeholders.
Key Responsibilities
Lead the planning and delivery of GWM events, sponsorship activations and experiential marketing initiatives
Manage end-to-end event delivery, including planning, logistics, budgeting, supplier management and post-event reporting
Develop and execute sponsorship activation plans that maximise value, engagement and brand exposure
Lead vehicle launch events, dealer conferences, customer experiences and corporate events
Build and maintain strong relationships with sponsorship partners, agencies, venues and suppliers
Collaborate with PR, social media and creative teams to maximise event visibility and content opportunities
Manage sponsorship calendars, deliverables and contractual obligations
Coordinate event assets including vehicles, merchandise, signage, displays and promotional materials
Measure and report on event and sponsorship outcomes, identifying opportunities for continuous improvement
Lead, coach and develop the Events & Sponsorship Specialist to drive performance, engagement and capability
Partner with internal stakeholders to ensure events and sponsorships support broader commercial and marketing objectives
Skills & Experience




Bachelor's degree in Marketing, Communications, Public Relations, Events Management or a related discipline
5+ years' experience in events, sponsorships, activations, experiential marketing, PR or brand marketing roles
Demonstrated experience delivering successful brand experiences, events and sponsorship activations
People leadership experience, with the ability to coach, mentor and develop team members
Strong stakeholder management and relationship-building capabilities
Experience working with agencies, suppliers, venues and sponsorship partners
Exceptional project management, planning and organisational skills
Strong commercial awareness and ability to align events with business objectives
Excellent written and verbal communication skills
Experience managing budgets and multiple projects simultaneously
Automotive, retail, FMCG, sports, entertainment or consumer brand experience will be highly regarded
What We Offer
A culture driven by innovation, collaboration and success
A fully maintained company vehicle
12 weeks paid parental leave for primary caregivers and 6 weeks for secondary caregivers
The opportunity to lead high-profile events, sponsorships and brand activations
Be part of one of ANZ's fastest-growing automotive brands
Work from our brand-new, modern Mulgrave office
Exposure to major product launches and national marketing campaigns
Collaborate with passionate teams who are shaping the future of the GWM brand
A strong work-life balance, including work-from-home flexibility
Access to 24/7 counselling services for you and your family
Become a vital part of a dynamic team representing one of ANZ's fastest-growing automotive brands. If you're passionate about creating exceptional experiences, building strategic partnerships, and leading a high-performing team, we'd love to hear from you.
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📌 Events And Sponsorships Manager (Melbourne)
🏢 Great Wall Motors
📍 Melbourne