17 Oct
|
Caravea
|
Melbourne
Full time, on site · $90,000 – $100,000 + super
Love making an ad that creates enquiries that turn into real sales? Join Caravea to lead paid media and socials for caravan and RV brands, learn directly from our CMO, and have a clear path to becoming a Marketing Manager.
About Caravea
Caravea is located in South Morang, a marketing and technology company built for one industry: Caravans and RVs. We help manufacturers, dealers, holiday parks and suppliers find more buyers and guests through four business channels:
Caravea Creative, our creative & marketing agency
Caravea.au, our caravan and RV marketplace
Conect, our software platform that helps manufacturers and dealers manage their leads
A network of 110+ industry websites
We're an AI-first team, so if you love using AI and improving efficiency, you'll fit right in.
The role
You'll lead paid media across a multi-client portfolio and our own brands. You'll report to our CMO, guide our media buyer, and work closely with our designers and videographer. No two weeks look the same: a manufacturer's new model launch one week, a holiday park's school holiday push the next.
Plan, run and improve Meta Ads, Google Ads, TikTok and YouTube campaigns across the full funnel
Plan social posts, calendars and write captions that sound like a person, not AI slop
Brief our designers and videographer, and turn shoots into reels and short-form video
Develop a positive relationship with clients and ensure work is completed and delivered on time
Report monthly on spend,
results and CRM-verified cost per lead, and present to clients
About you
You're as comfortable in Ads Manager as you are planning a content calendar. You want to grow professionaly and own your results, get curious about the why behind the numbers, and have an eye for a story that connects.
Hands‐on Meta Ads and Google Ads experience, with results you can walk us through
Confident with conversion tracking
Clear, warm writing for ads and social
Able to work with multiple clients and deadlines
Full working rights in Australia
Not essential, but bonus points if you've marketed Caravans, RVs, Cars or other big‐ticket purchases. As well as run Facebook pages, YouTube channels, ads or TikTok organics & ads.
What's in it for you
$90,000 – $100,000 + super
A transparent path to Marketing Manager when you succeed in the role
One‐on‐one mentoring from our CMO across marketing, sales and the caravan industry
Training, plus support to build your own personal brand alongside the team and company
Chances to travel for client shoots and industry events, free parking and team socials
What you'll learn
How to build offers people can't say no to
How to generate leads that turn into real sales
How to use AI and agentic workflows to get more done
How to turn raw data into reports and insights that clients act on
How to manage client relationships and keep multiple accounts running smoothly
#J-*****-Ljbffr
📌 Social Media & Paid Campaign Specialist (Melbourne)
🏢 Caravea
📍 Melbourne