Club Sales & Partnerships Manager – Cheer & Dance
Club Sales & Partnerships Manager – Cheer & Dance
CheerCon | Beresfield, NSW | Permanent Part-Time – 30 Hours | Hybrid | Base + Commission
Know the cheer and dance industry?
Great with people, commercially minded and someone who never lets an enquiry go unfollowed?
CheerCon is looking for a Club Sales & Partnerships Manager to become the go-to person for our new and existing club clients across Australia.
This is a newly created role combining sales, relationship management and business development across our apparel, merchandise and event divisions.
We're looking for someone who understands the cheer and/or dance world, builds genuine relationships and has the drive to turn opportunities into results — without being a pushy salesperson.
You'll look after our existing club network while actively finding recent clients, growing product and apparel sales, and bringing more clubs, universities and scholastic programs into CheerCon events.
The role
You'll manage and grow relationships with club owners, coaches, universities and schools, helping them with everything CheerCon has to offer, including:
Custom uniforms and training apparel
Club and event merchandise
Costumes
Pom poms, bows and accessories
CheerCon event registrations
You'll be responsible for both nurturing existing clients and actively finding new business.
A major focus will also be growing participation across CheerCon events — including introducing new and developing clubs, university programs and scholastic programs to our competitions.
What you'll be doing
Building strong, long-term relationships with existing club clients
Becoming the primary sales contact for club owners and coaches
Managing and following up apparel, merchandise and product enquiries
Proactively identifying sales opportunities within existing accounts
Finding and developing new club clients
Preparing, managing and following up quotes and sales opportunities
Promoting CheerCon events and converting interest into registrations
Developing relationships with clubs that haven't previously attended All Star competitions




Growing university and scholastic participation
Re‐engaging previous and inactive clients
Keeping accurate records of conversations, opportunities and follow-ups
Working closely with our apparel, events, marketing and operations teams
Contributing directly to overall sales, profit and client growth
The follow-up matters
One of the biggest expectations of this role is simple:
Nothing gets forgotten.
If someone asks for a quote, it gets followed up.
If someone sends an enquiry, they get a response.
If a club says, "Maybe next season", that's recorded and followed up next season.
We don't want someone who simply answers enquiries as they arrive.
We want someone who takes ownership of opportunities and follows them through.
You'll need exceptional attention to detail and strong organisational skills, as you'll often have multiple clients, quotes and opportunities moving at once.
Who we're looking for
A strong background or experience within the cheerleading and/or dance industry is highly desirable.
You might currently be a coach, club/studio administrator, program manager, industry retailer, apparel representative, event professional or someone from the cheer/dance world who has moved into sales or customer service.
You don't need years of corporate sales experience.
We're looking for the right combination of industry knowledge, people skills, commercial instinct and follow-through.
You'll ideally:
Be personable, confident and genuinely enjoy building relationships
Understand the cheer and/or dance industry
Have experience in sales, retail, customer service or account management
Be able to sell confidently without being aggressive or pushy
Be comfortable proactively approaching potential clients
Have exceptional attention to detail




Be highly organised and excellent with follow-ups
Be confident using computer programs and online systems
Work independently and take ownership
Be commercially minded and motivated by growth
Flexible & hybrid working
This is a permanent part-time position working 30 hours per week, with flexibility around how those hours are structured across the working week.
For your first month, your hours will be worked from our Beresfield office while you learn our products, events, systems, processes and clients.
Once you're established in the role, you'll move to a hybrid arrangement with the equivalent of:
2 days per week working from our Beresfield office
Remaining hours able to be worked from home
We're happy to discuss how the 30 hours are structured to find an arrangement that works for both you and the business.
Because this is a client-facilitating sales role, you'll need to be self-motivated, organised and highly responsive to clients regardless of where you're working.
Base rate + commission
This position offers a base rate plus performance-based commission, giving you the opportunity to directly increase your earnings as you grow the business.
Commission is linked to growth in profit and operates on a sliding scale — meaning the more profitable growth you generate, the greater your commission opportunity.
Growth can come from:
Increasing sales with existing clubs
Winning new club clients
Growing apparel, merchandise and product sales
Increasing CheerCon event entries
Growing university and scholastic participation
Re‐engaging previous clients
Identifying and converting new revenue opportunities
Full details of the commission structure will be discussed during the interview process.
Sound like you?
If you understand cheer and dance, love building relationships, have a strong sales mindset and are the type of person who actually follows things through, we'd love to hear from you.
This is an opportunity to take ownership of a brand-new role and directly contribute to the growth of CheerCon — while being financially rewarded for the results you create.
#J-*****-Ljbffr

📌 Club Sales & Partnerships Manager – Cheer & Dance (New South Wales)
🏢 Cheercon
📍 New South Wales