About District X

District X is an Australian streetwear brand built around authenticity, attitude and self-expression. We create streetwear inspired by real people, real stories and youth culture, with the philosophy:

“Wear Your Truth.”

As District X prepares for its upcoming collection and next stage of growth, we're opening applications for our Social Media & Content Startup Experience Program in Melbourne.

This is a short-term, unpaid learning and work-experience opportunity not an employment position. It is designed for students, recent graduates and early-career creatives who want practical exposure to social media, content creation, digital marketing and the behind-the-scenes environment of building a growing streetwear brand.

District X is a brand made by youth for youth

What You'll Learn & Experience

You'll receive supervised exposure to:

- Social media and content strategy
- Short-form content concepts
- Instagram, TikTok and emerging content trends
- Streetwear and youth-culture research
- Brand storytelling and creative direction
- Supervised campaign exercises
- Basic social media analytics and performance interpretation
- Content brainstorming and creative workshops
- How a growing fashion startup approaches launches and marketing
- Feedback and mentoring from the District X team
- AI-assisted content workflows - exploring how AI can support research, ideation, content planning, creative development and productivity while maintaining District X's authentic brand voice
- Organic Meta growth- learning about Instagram/Facebook content strategy, Reels, engagement, audience behaviour, community building, analytics and organic growth principles
- Trend intelligence- identifying emerging social media, fashion and Gen Z trends and exploring how brands can respond without simply copying what's trending
- At the end of this program, you will receive Certification of Startup Experience under your designated role and LOR if required.

The program is structured around learning,



observation, mentoring and supervised projects, rather than responsibility for an ongoing business function.

Who We're Looking For

You don't need previous professional experience. We care more about creativity, curiosity, initiative and understanding today's social media setting.

We're looking for someone who:

- Looking for high school and University students ONLY.
- Is highly familiar with Instagram, TikTok and current social media trends
- Understands how brands can grow organically on Instagram and Facebook (Meta) through content, Reels, engagement, community building and consistency
- Is comfortable using AI tools to support content ideation, research, captions, trend analysis, creative brainstorming and productivity
- Understands the difference between simply posting content and creating content designed for reach, engagement and organic growth
- Has a strong awareness of Reels, hooks, trending formats, audios, memes and youth culture
- Can identify emerging trends and think about how District X could adapt them while maintaining its own brand identity
- Is interested in streetwear, fashion, Gen Z culture and brand building
- Is willing to experiment with new content formats and learn from performance insights
- Is comfortable with tools such as Canva, CapCut, Meta Business Suite and AI platforms, or is willing to learn them quickly
- Communicates well, brings ideas proactively and is comfortable receiving feedback

Previous professional experience is not required but appreciated. Personal projects, university work, content pages, portfolios or examples of social media/creative work are welcome.

Program Details

? Location: Melbourne, VIC

? Format: Hybrid, Part-time

? Experience: No previous professional experience required

? Supervision: District X team- Sales and Marketing Head

? Focus: Learning, practical exposure and portfolio development

? Future opportunities: Strong participants may be considered for future paid opportunities depending on business requirements. Employment is not guaranteed.

📌 Social Media & Content – Startup Experience Program (Melbourne)
🏢 District X
📍 Melbourne