The Business Development Manager – Australia will play a pivotal role in growing Celestyal Cruises brand awareness, trade engagement and commercial performance throughout the Australian travel agent market.

This is a highly field-focused position, with the successful candidate spending the majority of their time on the road visiting travel agency partners, delivering product training, developing new business opportunities and executing sales and marketing initiatives.

Working closely with key retail and wholesale partners, the role will focus on keeping Celestyal front of mind for travel agents, building strong commercial relationships, increasing product knowledge and converting awareness into bookings.

The successful candidate will live and breathe cruise, proactive, energetic and commercially minded, with a passion for the travel industry and the ability to influence, engage and inspire travel partners across Australia.

National Sales & Business Development

· Drive sales growth and increase market share across Australia through proactive business development and relationship management

· Identify, develop and secure new business opportunities (FIT and Groups) across retail travel agencies, wholesale partners, consortia, independent agencies and other relevant distribution channels

· Maintain a robust sales pipeline, identifying opportunities to increase bookings, guest numbers and revenue

· Develop account-specific business plans, sales targets and growth strategies

Field Sales & Travel Trade Engagement

· Maintain a strong, visible presence in the Australian travel trade through regular face-to-face agency visits and proactive field sales activity





· Build strong relationships with frontline travel consultants, store managers, area leaders, business owners and head office stakeholders

· Organize and deliver in-store presentations, agency roadshows, product updates, networking events and targeted sales initiatives

Product Training & Education

· Deliver engaging and informative product training sessions to travel agents, agency management teams, wholesale partners and consumers where appropriate

· Ensure trade partners have a strong understanding of Celestyal's itineraries, destinations, onboard experience, value proposition and unique selling points

Trade Marketing, Promotions & Brand Awareness

· Increase Celestyal's brand visibility across retail agency networks, wholesale distribution channels and the wider Australian travel market

· Identify opportunities for in-store branding, promotional displays, agent communications, digital campaigns, consumer events and co-branded marketing activity

· Develop and implement tactical sales promotions, agency incentives, competitions and partner-specific campaigns to stimulate bookings

Sales Analysis, Reporting & Performance Management

· Monitor and analyse bookings, revenue, guest numbers, conversion rates and account performance

· Use data and market insights to identify growth opportunities,



underperforming accounts and areas requiring additional support

· Provide regular updates to management on market conditions, competitive activity, sales performance and opportunities for growth

Job Requirements / Industry Experience

· Proven experience in business development, field sales, account management or trade sales, preferably within the travel, tourism or cruise industry

· Established understanding of the Australian travel trade landscape and the relationships between travel retailers, wholesalers and suppliers

Job-Specific Skills and Knowledge

Technical Skills:

· Proficiency in Microsoft Office and CRM systems

Communication Skills:

· Strong presentation, communication, negotiation and relationship-building skills

· Experience delivering product training, sales presentations, trade promotions and partner engagement activities

· Excellent organisation and time-management skills, with the ability to manage a national territory and work autonomously

Other Skills/Requirements:

- Existing relationships with major Australian travel agency groups, cruise specialists, wholesalers and independent travel agencies
- Knowledge of the cruise industry
- Experience developing joint business plans, negotiating account incentives and managing trade marketing budgets

Travel

- A current driver's licence and car and willingness to undertake regular domestic travel and occasional international travel

Any questions, please reach out to discuss confidentially - [email protected]

#cruiseindustryaustralia #travelagentaustralia #australiacruise #traveljobs #travelindustry #australia

📌 Business Development Manager Australia - Celestyal Cruises (Sydney)
🏢 Celestyal
📍 Sydney