18 Oct
|
Biome Australia Group
|
Melbourne
18 Oct
Biome Australia Group
Melbourne
Biome Australia, creator of Activated Probiotics and Activated Therapeutics, is an ASX listed (BIO), B Corp-certified company dedicated to improving the health of Australians through research-backed products designed to deliver meaningful patient outcomes.
WHAT WE OFFER
Biome Australia is an equal opportunities employer. As a B Corp-certified company, sustainability and accessibility are important to us. We offer a friendly and inclusive workplace with a fun and family-like culture. We are committed to supporting our team members and providing ongoing opportunities in our fast-growing company. Our head office is located on Wurundjeri land, Collingwood, with onsite parking.
OUR TEAM
The Biome Australia team is a group of like-minded humans who care passionately about providing high-quality products and education to healthcare professionals and patients alike.
THE ROLE
We're seeking a hands-on trade marketing coordinator to deliver our B2B marketing activities across multiple trade channels. You'll take trade campaigns from brief to delivery. That includes delivering brand campaigns within the trade channel, creating pharmacy adverts, briefing designers, organising trade shows, overseeing POS rollouts, and coordinating print and digital advertising across pharmacy networks and health food communities. You'll also be the go-to support for our Key Account Managers on all trade assets.
This hands-on role suits an organised, relationship-focused marketer who thrives on strengthening partnerships across our trade channels, seeking out new opportunities for growth, and delivering high-quality B2B marketing materials for healthcare professionals.
KEY COLLABORATIONS
Marketing Manager, Commercial Manager, National Account Manager, Regulatory Affairs, Key Account Managers, Marketing & Events Coordinator, Graphic Design, Warehouse, and Head Office.
KEY RESPONSIBILITIES
Project Management
- Coordinate trade marketing projects from brief to delivery,
tracking timelines and quality-checking materials
- Deliver brand campaigns within the trade channel, adapting campaign assets for distributors, pharmacy and health food audiences
- Keep trade marketing activity aligned and up to date across all channels, including maintaining the trade marketing calendar
- Brief and coordinate with the design team and external suppliers
- Maintain production schedules across multiple concurrent campaigns
- Coordinate trade marketing activities for the field team nationally (events, trainings, etc) to drive practitioner and retail education for Activated Probiotics and Activated Therapeutics, including maintaining the events calendar
- Oversee creation and rollout of POS materials
- Coordinate bookings, artwork and deadlines for print and digital trade advertising, journal advertisements, education articles, distributor newsletter placements, pharmacy catalogues, and online banner opportunities across distribution channels
- Collaborate closely with the education and scientific teams to source, interpret, and communicate evidence-based health content accurately and credibly
Communication
- Act as the key point of contact for Key Account Managers and field team members, providing communication and support on all trade assets
- Inbound and outbound communication on marketing resources and activity.
- Internal communication to the sales team on marketing assets, trade activity, education and project resources.
- Keep all pharmacy-facing resources updated and organised
- Collaborate with the Education and Regulatory teams to ensure all content meets regulatory and compliance requirements,
including the Therapeutic Goods Advertising Code
- Support the broader marketing team across campaigns, launches and activations
- Coordinate journal advertising and partnerships with industry associations
Reporting
- Track, analyse and report on content and channel performance regularly, using insights to inform ongoing improvements and provide clear reporting to marketing leadership
KEY SELECTION CRITERIA
- 3+ years in BTL/trade/B2B marketing or a marketing coordination role, with demonstrated project coordination experience
- Proven ability to manage multiple projects, timelines and stakeholders at once and meet deadlines in a rapid-paced environment
- Experience briefing designers and working within a shared creative resource, balancing your projects against wider team priorities
- Awareness of regulatory and compliance requirements within the nutraceutical, therapeutic or health industry, including the Therapeutic Goods Advertising Code
- Ability to work cross-functionally with education, sales, design and marketing teams to deliver content that is accurate, on-brand and audience-appropriate
Highly Desirable
- Experience marketing within the health, wellness, nutraceutical or therapeutic industry
- Familiarity with the Australian integrative or allied health landscape
- Experience within project management tools such as Asana
- Experience in a certified B Corp or purpose-driven organisation
- A genuine passion for health and wellness, and real care for getting the details right
- Alignment with sustainable and socially responsible business values
We’re committed to building a diverse and inclusive team, and we know that confidence gaps can stop great people from applying. If you don’t meet every point above but believe you’d bring something valuable to the role, we encourage you to apply anyway. You might be just who we’re looking for.
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📌 Trade Marketing Coordinator (Melbourne)
🏢 Biome Australia Group
📍 Melbourne