AUSVEG is the prescribed peak industry body for the Australian vegetable, onion and potato industries. To help our growers and our industry succeed, we focus on core activities and are guided by values that underpin everything we do. We identify and prioritise the issues of our members and advocate on behalf of growers to ensure their needs are heard and understood by decision makers. We deliver initiatives that produce outstanding results for growers using our skills, resources, and credibility as an organisation.

Hort Connections is Australia's leading horticulture trade show and conference, delivered annually by AUSVEG in partnership with key industry bodies. The event brings together growers, suppliers, researchers, and industry leaders from across the country, providing a platform for innovation, education, networking, and commercial engagement. As an annual flagship event, Hort Connections plays a vital role in supporting the growth and sustainability of the Australian horticulture industry.

The role

AUSVEG is seeking an experienced, proactive and commercially focused Sales, Marketing & Events Coordinator to join our Events & Partnerships team. Reporting to the National Manager – Events & Partnerships, this role combines advertising sales, digital marketing and event coordination, supporting AUSVEG's commercial activities and the delivery of Australia's premier horticulture event, Hort Connections.

This is a hands-on and varied role combining sales, marketing, event registration and event delivery. You will work closely with internal teams, clients, exhibitors and industry stakeholders to drive advertising opportunities, coordinate marketing activities and deliver a positive experience for Hort Connections attendees and partners.

About Hort Connections

Hort Connections is Australia’s leading horticulture trade show and conference,



delivered annually by AUSVEG in partnership with key industry bodies. The event brings together growers, suppliers, researchers, and industry leaders from across the country, providing a platform for innovation, education, networking, and commercial engagement. As an annual flagship event, Hort Connections plays a vital role in supporting the growth and sustainability of the Australian horticulture industry.

This is a hands-on and varied role combining sales, marketing, event registration and event delivery. You will work closely with internal teams, clients, exhibitors and industry stakeholders to drive advertising opportunities, coordinate marketing activities and deliver a positive experience for Hort Connections attendees and partners.

Key responsibilities

Managing AUSVEG advertising sales across print and digital platforms, including identifying new business opportunities, client engagement, bookings and sales follow-ups.

Supporting the development and delivery of digital marketing campaigns, advertising activities, website content and event communications across AUSVEG and Hort Connections.

Coordinating the Hort Connections registration process through EventsAir, including system administration, group bookings, data management, reporting and onsite registration delivery.

Maintaining and managing EventsAir to ensure accurate data, system readiness, testing and operational requirements are completed ahead of the event.

Coordinating the Hort Connections event app, including content management,



updates and information accuracy.

Coordinating allocated areas of Hort Connections event delivery, including supplier coordination, event logistics and stakeholder communications.

Supporting trade show and exhibition sales, including exhibitor enquiries, bookings and administration.

Maintaining accurate records across EventsAir, Xero, Monday.com and internal CRM platforms, including invoicing, reconciliation and reporting.

Coordinating speaker applications, event surveys, attendee data and post-event reporting.

Working with the Events & Partnerships team to develop new initiatives that drive event attendance, client engagement and commercial growth.

About you

Demonstrated experience in event coordination and registration management, including onsite event delivery.

Experience in advertising sales, business development or client relationship management.

Knowledge of digital marketing, social media campaigns, website content and digital communication platforms.

Solid organisational skills with the ability to manage multiple projects, competing priorities and deadlines.

Excellent communication and customer service skills, with confidence engaging with clients, exhibitors and industry stakeholders.

Experience managing bookings, invoicing, reporting and financial administration.

A proactive, commercially minded approach with strong attention to detail and problem-solving skills.

A positive, team-oriented attitude and willingness to contribute across all areas of event delivery.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint and Outlook).

This is an exciting opportunity to join a collaborative team, contribute to the growth of AUSVEG and play an important role in delivering one of Australia's leading horticulture industry events.

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📌 Sales, Marketing and Events Coordinator (Melbourne)
🏢 AUSVEG
📍 Melbourne