Sales Representative – Revel Brewing, The Hills Coffee Roasters & The Hills Food Wholesale

About the role

We are looking for a motivated and results-driven Sales Representative to join our growing wholesale team, representing three exciting Brisbane-based hospitality brands: Revel Brewing, The Hills Coffee Roasters and The Hills Food Wholesale.

This is a unique opportunity to work across three complementary product categories - craft beer, specialty coffee and premium wholesale food - helping us expand our presence across Brisbane and South East Queensland.

The Hills Food Wholesale operates a dedicated food production facility specialising in gourmet handmade frozen arancini and premium pizza bases, supplying quality, convenient food solutions to hospitality venues.

You will be responsible for developing new wholesale accounts, strengthening existing customer relationships and identifying opportunities to introduce our range of products into pubs, bars, cafés, restaurants, hotels and hospitality groups.

We're looking for someone who understands the hospitality industry, enjoys building relationships and has the drive to get out into the market and grow our brands.

Key responsibilities

Develop new wholesale accounts across pubs, bars, restaurants, cafés, hotels, bottle shops and hospitality groups.

Represent and actively sell products across Revel Brewing, The Hills Coffee Roasters and The Hills Food Wholesale.

Manage and grow existing wholesale customer relationships across all three brands.

Identify cross-selling opportunities, introducing beer, coffee and food products to existing customers where appropriate.

Secure recent tap placements, coffee supply agreements,



menu listings and wholesale food accounts.

Build strong relationships with venue owners, chefs, café operators, beverage managers, publicans and purchasing teams.

Develop and execute sales strategies, promotions and product launches to drive wholesale growth.

Identify new markets, distribution channels and business development opportunities.

Work closely with our brewing, coffee roasting and food production teams to align sales forecasts with production capabilities.

Manage account performance, pricing, sales targets and customer retention.

Represent our brands at tastings, trade shows, industry events, product demonstrations and activations.

Provide regular reporting on sales performance, new business opportunities and pipeline activity.

About you

Previous experience in wholesale sales, business development, account management or hospitality sales.

Experience in beer, coffee, foodservice, FMCG or hospitality distribution will be highly regarded.

An established network within the Brisbane and Queensland hospitality industry is highly desirable.

Proven ability to generate new business, open accounts and grow existing customer relationships.

Strong communication, relationship-building and negotiation skills.





A genuine understanding of hospitality operations and what venue owners, chefs and operators need from their suppliers.

Confidence selling a diverse range of products across multiple categories.

Self-motivated, organised and comfortable managing your own sales territory and pipeline.

Ability to work independently, take ownership of sales targets and deliver results.

A passion for great beer, quality coffee, premium food and the broader hospitality industry.

A positive, proactive attitude and willingness to be part of a growing business.

About us

We are a Brisbane-based hospitality group bringing together three complementary wholesale brands, each focused on delivering quality products and building strong relationships with hospitality operators.

Revel Brewing - An established Brisbane craft brewery producing quality beers for venues, retailers and hospitality customers.

The Hills Coffee Roasters - A specialty coffee roasting business supplying quality coffee to cafés, restaurants and hospitality venues.

The Hills Food Wholesale - A dedicated food production facility specialising in gourmet handmade frozen arancini and premium pizza bases, providing hospitality businesses with high-quality, convenient food solutions.

Together, our businesses offer a diverse and growing wholesale product range, creating exciting opportunities to build long-term partnerships with hospitality customers across Queensland.

This is an opportunity to join an ambitious, growing operation where you can make a genuine impact, develop strong customer relationships and play a key role in expanding all three brands.

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📌 Head of Sales (Brisbane)
🏢 Icatha HS
📍 Brisbane