Product Marketing Specialist | Part Time (23 hours per week)

Join Redsbaby, Australia's leading pram brand, as our next Product Marketing Specialist. If you can take a product spec sheet and turn it into something a parent can't stop thinking about, we want to talk to you!

We have an exciting, market-leading product roadmap in the works, with multiple major launches next year, and need a talented product marketer to bring it to life.

About the role

This is a hands on, individual contributor role reporting directly to the Managing Director. You'll turn product features into stories that drive demand, and make our products the first choice amongst families.

We run a narrow, considered product range, with 4 to 6 launches a year, so you'll go deep on every product rather than spreading yourself thin across dozens of SKUs.

You'll work very closely with our Assistant Product Manager and broader marketing team of 8 specialists.

Part time details: The hours of 3 days (23 hours), split across 4 shorter days, 8:30 to 3:15pm or 9:00am to 3:45pm, with Monday, Wednesday and Thursday in our Zetland office, Tuesday from home and Friday off.

What you'll do

- Craft the messaging hierarchy and USPs for every product and launch, turning features into reasons families can't say no

- Feed sharp, commercially minded product thinking into GTM strategy and launch planning, and equip the wider marketing team with messaging and assets that convert

- Own briefing for renders, photography and videography end to end, making sure every asset sells the story, not just shows the product

- Own website Product Detail Page content and briefing, writing and placing copy, imagery and video so browsing turns into buying





- Proactively use AI tools that can drive efficiencies and assist in achieving the objectives of the role, from competitor research, content drafts to reporting, putting forward recommendations and testing and adopting the ones that work

- Study competitors closely, then make sure our positioning wins the comparison every time

- Set pricing recommendations and margin analysis that protect the business while keeping products competitive

- Be the go-to product expert the whole business calls on, and train Sales and Customer Care to sell with confidence

- Own SKU and category sales performance reporting

About you

- You naturally have a can-do, proactive and ‘get-it-done’ attitude

- 3+ years in a product marketing, product management, brand management or similar role

- Consumer goods/physical product category experience

- A natural salesperson on paper, you know how to make a feature sound like a must have, not just a spec

- Confident with SKU, sales and margin data, and know how to turn numbers into a commercial story

- Hands on with briefing and directing creative, with a sharp eye for what makes a product image or video resonate with our target market

- A genuine love of baby products helps; this is a category people buy with their hearts as much as their heads

About us

Redsbaby is a premium, Australian owned baby brand selling prams, strollers and family essentials to customers in Australia, Recent Zealand and international markets. We design products that make everyday parenting easier, and we bring the same care to how we work. Our culture is built on three values: Be ONE (collaborate and succeed together), Be BRAVE (challenge ideas and find better ways) and Be RARE (take pride in exceptional execution).

If you want to be the reason a product sells out, we'd love to hear from you.

📌 Product Marketing Specialist (Zetland)
🏢 Redsbaby
📍 Zetland