Own social and content for a well-established Australian brand

You'll take the reins on social and content for a well-established Australian manufacturing and consumer goods brand, one with a long history and a loyal customer base nationally. The role's opened up as the current person heads overseas, and it's yours to make your own: real creative direction, a genuine mix of big production days and fast, social-first content.

The impact

In your first 6 to 12 months, you'll:

- Be consistently turning out short-form video content at the standard already set, that's the number one measure of success here.
- Have a clear content strategy and set of pillars in place, tied to campaigns and launches, with a calendar the wider team can plan around.
- Have influencer and creator partnerships running smoothly, from gifting through to paid collaborations.

What you'll do

- Own social and content strategy end to end, from pillars through to the reporting that tells you what's working.
- Plan and run shoots, from bigger studio productions with a videographer to fast, iPhone-shot social content.
- Create and adapt content across Instagram, TikTok, LinkedIn, YouTube, Pinterest, email and web.
- Handle day-to-day scheduling, publishing and performance monitoring across channels.
- Build and manage influencer and creator relationships, including gifting programs and paid partnerships.
- Partner with the Paid Media Specialist so content performs across both organic and paid.

What you need

- Confident, hands-on photography and videography skills, on a proper camera and just your phone.
- Proven experience planning and running social-first content strategy, from pillars through to calendars.




- Practical experience running shoots end to end, both polished studio days and fast, ad hoc content.
- Solid editing skills in something like Premiere Pro, DaVinci Resolve, CapCut or Canva.
- A few years' hands-on experience in content marketing, digital content or similar.

Nice to have (not required)

- Experience with premium, luxury, lifestyle or retail brands.
- Styling experience or an eye for interior design and visual merchandising.
- Experience with influencers and creators, including gifting and paid partnerships.
- Strong stakeholder management and presentation skills.

Research shows people hold back from applying unless they tick every box. Please don't, if you meet most of the must-haves, we want to hear from you.

Who you'll work with

You’ll sit within the Digital Marketing team, working closely with the Paid Media Specialist to make sure content performs across organic and paid. You’ll also partner with marketing, design and outside creative partners, photographers, videographers, stylists, on the bigger shoots.

Join an iconic Australian brand with a stable, long-standing team and genuine tenure across the business. You’ll work from a modern office environment with an on-site canteen, based in Brisbane’s south-western suburbs, an easy commute if you’re already local to that side of town.

About the chance

Our client is a well‑established Australian manufacturing and consumer goods brand with a long history and a loyal customer base nationally, now bringing that same standard to content and social. Full details are shared once you’re in process. This search is run exclusively through Gybe Consulting.

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📌 Social Media Marketing Specialist (Brisbane)
🏢 Gybe Consulting Pty
📍 Brisbane