About the role

DARMHA is an established Australian women's fashion and lifestyle brand seeking an experienced Social Media & Content Lead to own the brand's social media presence, lead storytelling, and drive measurable organic growth. This senior, hands-on role requires proven experience and demonstrated results.

Key responsibilities

- Own social media platforms, creative direction, engagement and organic growth across Instagram, TikTok and the wider social landscape

- Develop original content concepts, engaging stories, creative campaigns and fresh ways to bring DARMHA to life

- Create exceptional content independently, including shooting high-quality content using an iPhone with strong composition, styling, lighting and storytelling

- Present products, tell stories and connect naturally with the audience both behind and in front of the camera

- Independently edit and publish content as needed

- Brief and creatively direct the dedicated video editing and creative team, leading creative vision, guiding storytelling, directing pacing and editing styles

- Understand engagement rates, organic reach, watch time, audience retention, shares, saves and community growth

- Identify what's working, understand why it works and use insights to develop stronger creative concepts





- Continually test, refine and improve content to deliver measurable results

- Build a genuinely engaged community and strengthen social presence

About you

- Significant experience owning and growing social media platforms for an established brand

- Proven ability to develop original creative concepts and compelling brand storytelling

- Strong, measurable results in organic reach, engagement and audience growth

- Exceptional hands-on filming skills and ability to independently edit short-form video

- Genuine confidence and personality in front of the camera

- Experience briefing and creatively directing editors or other content professionals

- Robust understanding of social media analytics and how to translate data into creative decisions

- Excellent eye for fashion, styling, aesthetics and brand presentation

- Deep knowledge of Instagram, TikTok, emerging content trends and audience behaviour

- Confidence, initiative and experience to take ownership without constant direction

About us

DARMHA is an established Australian women's fashion and lifestyle brand with a loyal customer community and ambitious plans for growth.

📌 Social Media & Content Lead (Coolum Beach)
🏢 DHARMA BUMS
📍 Coolum Beach