The Senior Private Label Sales Manager is the senior commercial leader accountable for defining and executing ofi's private label growth strategy across Australia and New Zealand. The role owns the private label portfolio strategy, customer value proposition, revenue, volume, margin, and long-range pipeline, with particular responsibility for major supermarket, wholesale, and strategic CPG customers. Acting as the executive commercial bridge between customers and ofi's global supply chain, operations, innovation, quality, legal, and finance teams, the role leads complex tenders, strategic negotiations, and end-to-end product commercialisation to deliver profitable, sustainable growth and position ofi as a preferred private label partner. This role reports to the ANZ Country Head and the Private Label Head, Rest of World.

Key responsibilities

Provide executive oversight of private label demand, capacity, inventory, and service performance across the end-to-end ANZ portfolio

Lead resolution of material supply, quality, customer, and commercial risks, escalating decisions and recovery plans where required

Set service, forecast accuracy, and portfolio governance standards that protect customer trust, continuity of supply, and profitable growth

Define and lead the ANZ private label strategy, category priorities, channel plans, and three-to-five-year growth roadmap

Own senior commercial relationships with major supermarket and wholesale customers

Lead joint business planning with priority customers, integrating category insights, consumer trends, sustainability, innovation, and supply capability into differentiated growth plans

Own the governance and commercial quality of major retail tenders, from opportunity qualification and bid strategy through costing, executive approval, negotiation, and award





Direct end-to-end product commercialisation from customer brief and technical development to compliant launch, first production, post-launch review, and scale-up

Lead all contract, tender, and pricing negotiations with senior customer stakeholders

Own and exceed the ANZ private label revenue, volume, gross margin, contribution, and working capital plan

About you

10+ years of progressive B2B sales, private label, key account, or commercial leadership experience in food, FMCG, ingredients, or a related sector

Demonstrated success leading major supermarket private label relationships and complex tenders in Australia and/or Recent Zealand, ideally with major retail chains

Proven ownership of substantial revenue and margin targets, portfolio strategy, forecasting, and customer profitability

Extensive leadership experience across complex matrix organisations, including executive customer engagement and cross-functional commercialisation

Exceptional commercial acumen, including P&L; management, pricing architecture, tender economics, working capital, and risk-based decision making

High-level negotiation, influence, and relationship leadership across retailers and internal stakeholders

Deep understanding of private label product development, retail tender processes, food specifications, GFSI/HACCP requirements, quality systems, and Australian/New Zealand regulatory expectations

Strong strategic, analytical, and category management capability, with the ability to translate consumer, customer,



and market insight into executable growth choices

Highly effective people and matrix leadership, with a track record of building accountability and delivering through multidisciplinary teams

Bachelor's degree in Business, Commerce, Agribusiness, Food Science, or a related discipline

30-40% travel within Australia and New Zealand expected on the role.

About us

As a leading provider of high-quality food and beverage ingredients, we work with farming communities across the globe to grow, source and produce ingredients that are good for consumers, farmers, and the world around us. We supply household food brands and manufacturers worldwide with cocoa, coffee, dairy, nuts and spices ingredients which are often grown on our own farms and estates and sourced from hundreds of thousands of farmers across ~50 countries. Along with our diverse manufacturing and innovation capabilities, this means we can provide ingredients for a range of products, from a plant-based latte mix to an almond based snack bar or a dairy-free ice cream. Making a positive impact on people and planet is a core component of our Purpose, to be the change for good food and a healthy future.

Olam has a well-established presence in Australia, with a particularly strong footprint in the Eastern states of Queensland, New South Wales and Victoria. We operate an integrated supply chain for 5 key products: cotton, almonds, pulses, grains and dairy, delivering these to over 500 customers worldwide. Olam employs over 400 permanent staff and approximately 300 seasonal employees during peak seasons. Our head office is located in Brisbane (Queensland) with regional offices located within Queensland, New South Wales and Victoria.

Source: this is an extract from the company’s own website.

#J-18808-Ljbffr

📌 Senior Sales Manager, Private Label (Food Ingredients) (Melbourne)
🏢 Olam Orchards Australia
📍 Melbourne