Commercial Director (Sales, Revenue, MarCom)

PRE-OPENING | the EQ PERTH hotel | PERTH, WESTERN AUSTRALIA The EQ Perth hotel is seeking an exceptional Commercial Director from the world’s leading luxury hotel brands. Reporting to the General Manager, you will lead total commercial performance as part of the founding leadership team.

Commercial Scope

- Leads and directs: Sales (including Reservations), Revenue Management (including Distribution) and Marketing & Communications.
- Across all revenue streams: Rooms, Food & Beverage, Meetings & Events, Spa & Wellness and other ancillary revenue, in partnership with the operational leaders who deliver them.

The Role

- Lead commercial pre-opening readiness, including the commercial budget, team recruitment, systems and channel set-up, launch planning and the opening business pipeline.
- Develop and execute an integrated commercial strategy that optimises total hotel revenue, profitability and market share across every revenue stream, not rooms revenue alone.
- Direct Sales across corporate, leisure, luxury travel, wholesale, groups, and meetings & events markets, with Reservations converting enquiries into confirmed, high-value business.
- Lead revenue management and distribution, including pricing, forecasting, inventory and channel mix, across rooms, function space, dining and spa. Direct curated events and social engagement activations across the entire complex, including public spaces.
- Direct marketing and communications, including brand positioning, digital and social channels, website, CRM, public relations and campaigns for all hotel services, experiences and relationship hospitality touchpoints.
- Partner with the Food & Beverage, Meetings & Events and Spa leaders to set revenue targets,



shape commercial offers and promotions, and drive demand to each venue.
- Build relationships with key accounts, luxury travel partners, tourism bodies and the Perth business community.
- Lead and develop a high-performing commercial team with explicit objectives, coaching and accountability.

About You

- Senior commercial leadership experience within luxury or ultra-luxury internationally branded hotels, ideally as Director of Commercial, Director of Sales & Marketing or equivalent.
- A proven record of growing total hotel revenue, RevPAR index and market share, and winning business across corporate, leisure, groups, and meetings & events markets.
- In-depth expertise across sales, reservations, revenue management, distribution and marketing communications, including digital marketing and CRM.
- Demonstrated commercial responsibility for food and beverage, meetings and events, and spa revenue.
- Strong financial, analytical and negotiation skills, with the ability to influence the team.
- Perth and Australian market knowledge and industry relationships are highly regarded.
- Ideally a qualification in hospitality, business, marketing or a related field, or equivalent experience.
- Luxury hotel pre-opening experience is highly desirable, as is international exposure and experience.

Application Submit your CV outlining the luxury brands and properties where you have held commercial leadership roles, your market knowledge, and examples of measurable revenue growth you have delivered.

Candidates must hold or be eligible for Australian work rights. Employer-sponsored visa support may be considered, at our discretion, for an exceptional international candidate who meets all essential criteria.

The EQ Perth and associated entities are equal opportunity employers.

📌 Commercial Director (Sales, Revenue, MarCom) (Perth)
🏢 THE EQ HOTEL MANAGEMENT
📍 Perth