Are you a creative, detail-driven professional with strong experience across digital channels, ready to take the next step in your marketing career?

We are looking for a talented Design & Digital Coordinator with a strong design and digital experience with a flair for engaging online audiences. This role suits someone, who uses initiative, loves to elevate everything they do, is professional, positive, enthusiastic, highly capable, thrives in a fast-paced environment and enjoys working collaboratively within a dynamic team.

In this hands-on role, you will be responsible for coordinating Caravan & Camping WA’s digital presence and creative outputs, ensuring consistent, high-quality communication and engagement across all digital channels. You will be responsible for social media, website content and performance, digital advertising campaigns, producing creative design assets, and measuring analytics and performance to inform ongoing improvement.

Reporting to the GM Marketing & Communications, you will work collaboratively to strengthen brand presence, support member engagement, and deliver marketing objectives aligned with the Association’s strategic plan.

About Us

Caravan & Camping WA is the peak body for Western Australia's thriving caravan and camping industry, representing more than 330 businesses across tourism, RV manufacturing, retail and services. We are passionate about supporting our members, promoting the lifestyle and delivering events that connect industry and consumers in meaningful ways. Our role is to promote and protect the caravan industry.

About You

- Has a creative eye and a genuine passion for graphic design, digital marketing and producing high-quality content.
- Is highly proficient in Adobe InDesign, Canva and WordPress, with the technical skills and confidence to hit the ground running.
- Has exceptional attention to detail and takes pride in producing polished,



professional work that consistently reflects brand standards.
- Brings fresh ideas, creative thinking and the initiative to take a brief and turn it into something exceptional.
- Is confident managing social media, website content and digital platforms, with an understanding of what drives audience engagement.
- Brings a positive, can-do attitude, enjoys being part of a supportive team.

Key Responsibilities Graphic Design & Creative Assets

- Be responsible for designing professional and exciting digital and print creative assets including social media graphics, signage, campaigns, event collateral, advertising, and reports.
- Live and breathe our beautiful professional branding, aligning always with our Brand Atlas.
- Source, format, catalogue images and maintain marketing asset libraries and databases.

Digital Marketing & Social Media

- Consistently create and develop exciting, creative, and engaging social media content across platforms, end to end from conception to schedule and reporting. (Facebook, Instagram, YouTube, TikTok, etc.).
- Actively grow and engage online audiences and interact with key stakeholders.
- Monitor performance metrics, optimise campaigns, and report on engagement, reach, and growth.
- Create paid and organic digital campaigns to support brand, event, and member initiatives.
- Stay current with digital trends and implement innovative approaches to improve audience engagement.

Website

- Develop and update website content, enhance functionality, and improve user experience.




- Ensure website, member portal, and consumer content is accurate, current, and user-friendly.
- Upload and maintain resources on our website and ensure any references to our association on other websites are accurate and up to date.
- Monitor and report on web analytics to inform improvements and enhance SEO performance.

Financial Procedures

- Ensure accuracy in all financial responsibilities of the role.

Operations

- Provide administrative support for operations as required.

Reporting & Analytics

- Fully responsible for ensuring that regular digital performance health checks are actioned to the highest standard.
- Track and analyse performance across social media, website, and campaigns.
- Prepare regular reports with insights and recommendations.
- Support campaign evaluations and strategic reporting.
- Maintain organised and accurately labelled marketing files and folders.

Events

- Develop and enhance marketing assets for events with particular focus on our Perth Caravan & Camping Show and Busselton Caravan & Camping Show.
- Assist with marketing deliverables and operational support for all events as required.

Strategy & Planning

- Support delivery of marketing activities aligned with the Marketing & Communications Plan and the Association’s Strategic Plan.

Members

- Consider member experience in all tasks and strive to exceed member expectations.

Teamwork

- Actively contribute to a team-oriented, service-focused team culture.
- Undertake additional projects and tasks as required.

Office hours are Monday - Friday 8am-4pm, with WFH Wednesdays. Applicants must have unrestricted Australian work rights.

Please attach your Cover Letter in addition to your Resume, addressed to Sarah Martin, GM Marketing & Communications, explaining why you would be the best candidate for the role.

📌 Design & Digital Marketing Coordinator (Cockburn Central)
🏢 Caravan u0026 Camping Western Australia
📍 Cockburn Central