About Game Locker

Game Locker is an Australian-owned technology company building purpose-built tools for the trading card game (TCG) industry. Our platform is trusted by game stores across Australia to manage inventory, pricing, and sales across 22+ major card games. We’re now entering an exciting new growth phase with the launch of our TCG marketplace, creating a modern destination for collectors and players to discover, buy, and sell cards.

As we grow, we’re looking for a digital marketer to help put the Game Locker marketplace in front of more collectors and players – through paid social, email, and partnerships with the creators our community already loves.

About the Role

We’re looking for a Digital Marketing Coordinator to help drive growth for the Game Locker marketplace and support marketing across our store-facing platform. This is a hands-on role suited to someone with 2–4 years of digital marketing experience who loves getting into the detail. You’ll create and manage social media ad campaigns, run EDM campaigns to our store and marketplace user base, and work closely with local and international content creators and influencers to promote the marketplace.

You’ll have real ownership of your channels, plenty of support to learn, and the chance to grow your career within one of the world’s fastest-growing hobby industries.

What You’ll Do

Social Media Advertising

● Create, launch, and manage paid social campaigns across Meta (Facebook & Instagram), TikTok, and other emerging platforms.

● Write ad copy and coordinate creative assets – static, video, and creator-led content – with designers and creators.

● Set up audiences, budgets, and conversion tracking, including pixels, UTMs, and platform events.

● Monitor ad performance, run A/B tests,



and optimise towards marketplace sign-ups, cost per acquisition, and ROAS.

● Report on campaign results with clear insights and recommendations for what to test next.

Email Marketing (EDM)

● Plan, build, and send EDM campaigns promoting Game Locker to our store and marketplace user base – launches, new features, card releases, promotions, and newsletters.

● Write engaging email copy and subject lines, and build emails using templates in our email platform.

● Segment audiences (e.g. stores, buyers, sellers, and players by game) to deliver relevant, personalised content.

● Help set up and maintain automated flows such as onboarding, re-engagement, and abandoned cart.

● Track open, click, and conversion rates, test what works, and keep the email calendar on schedule.

● Maintain list health and ensure compliance with the Spam Act and privacy requirements.

Creator & Influencer Partnerships

● Identify, reach out to, and build relationships with local and international TCG content creators, streamers, and influencers across YouTube, TikTok, Twitch, and Instagram.

● Coordinate creator campaigns end to end – briefs, deliverables, timelines, agreements, and payments.

● Help run creator programs such as referral codes, sponsored content, and marketplace seller partnerships.

● Track creator performance using referral codes, UTMs, and sign-up data, and report on results and ROI.

● Repurpose creator content across our own social, ad, and email channels.

Social & Community Support

● Support day-to-day social media content and community engagement across Instagram, TikTok, and Discord.

● Assist with promotion of product launches, events, and marketplace initiatives as needed.

● Stay across TCG releases, community trends, and competitor activity to spot recent opportunities.

📌 Digital Marketing Coordinator (Melbourne)
🏢 Game Locker
📍 Melbourne