Company Description

Active Truth™ is a Brisbane-founded Australian brand creating activewear, swimwear and everyday essentials that help women feel comfortable and confident. With inclusive sizing and a focus on exceptional fit, quality fabrics and thoughtful design, we make pieces women reach for on repeat—from a morning workout to a beach day and everything in between. Since launching in 2016, we’ve built a loyal community by celebrating real women and creating clothing that delivers on its promises.

Location

Brisbane, Geebung, QLD (Hybrid)

Employment Type

Full-time

Role Description

We are looking for a Content Creator whose main job is making ads that sell. You'll have an instinct for content that stops the scroll and converts, and you'll judge your work by the numbers.

You will lead content creation for Meta and TikTok, across both paid and organic. You will also work with our team on the day to day management of our affiliate program, building a community of creators who generate a steady stream of UGC for you to turn into ads and posts.

Core Responsibilities

1. Paid Social Creative

- Paid Social Creative: Ideate and create ad content for Meta and TikTok that converts, tailoring hooks, scripts and messaging to speak to each of our customer segments.
- Hooks & Angles: Write scroll-stopping hooks and test multiple angles per product, tailoring messaging to each customer segment and their objections.
- Video Production & Editing: Concept, script, film, and edit using CapCut (or similar) native short-form video content.
- Review & Report: Review organic and paid content performance weekly to understand what's working and why,



then use the results to refine and iterate on future content.

2. Affiliate Program

- Lead the day to day: of our affiliate program, onboarding creators to keep a fresh pipeline of UGC content flowing into the business.

3. Social Calendar

- Own the Social Grid: Own the organic social media calendar, ensuring content schedules align with our product drops and launch cycles.
- Asset Repurposing & Storytelling: Curate and remix professional studio content alongside creator assets to tell stories across our feeds.

Software & Tools Experience Required

- CapCut and Canva
- Shopify Collabs (or similar)
- Native business suites for TikTok, Instagram, Facebook, and Pinterest

Requirements & Experience

- Performance mindset experience creating paid social content, with an understanding of key ad metrics and creative testing.
- 1–3 years of experience in content marketing, organic social media management, or creator roles for a fast-paced retail or fashion brand.
- Video editing skills (CapCut/Edits mastery) with examples of self-produced TikToks or Reels.
- Understanding of how influencer deliverables, usage rights, and affiliate commission structures work.

TO APPLY Please email [email protected] with:

- A brief introduction and your CV
- A link to your portfolio, including TikToks, Reels or paid social ads you’ve personally conceptualised, filmed and edited
- A short explanation of your contribution to those examples and any performance results or creative testing insights you can share
- Details of any experience working with creators, UGC or affiliate programs
- Your availability to start and work from our Geebung office as part of a hybrid, full time role

📌 Paid Social Content Creator & Affiliate Coordinator (Brisbane)
🏢 Active Truth
📍 Brisbane