About us

Our Vision: Your body, Your choice, Your future

We are Australia’s leading, specialised, non-profit advocate and provider of abortion and contraception services. We are a significant provider of clinical and support services across Australia. We are also an advocacy organisation, we work on policy and legislative change, we provide information to the public, we support people through counselling and mental health awareness and services, and we work to reduce the stigma, discrimination and stress related to access to abortion care and contraception.

We work to give people reproductive choices.
MSI Australia operates a network of 6 clinics, a national telehealth service providing comprehensive termination of pregnancy, contraception, vasectomy and national family planning support.

Position Title

Digital and Social Media Coordinator

Reports to

Marketing Manager

Hours per week

38 hours per week, Monday - Friday

Duration

Permanent - Full Time

The Role

The Digital and Social Media Coordinator is responsible for the day-to-day management and publication of content across MSI Australia and MS Health’s digital channels, including social media platforms, email campaigns, and the organisation’s WordPress-based websites. The Coordinator will keep our digital presence current, on-brand, accurate, and accessible, while acting as the first point of contact for website issues and coordinating technical maintenance with our external web development, IT, and SEO partners.

The role will suit someone who is equally comfortable publishing a social media story, updating a booking form in WordPress, and preparing an eDM for an advocacy audience. It requires enough technical understanding of websites to brief external partners, test their work, and spot issues early. You will work with a high degree of initiative in a small team and a complex, regulated health environment.

Please note: our Support Office closes over the festive season, from 21 December 2026 to 3 January 2027. Employees will be required to take leave during this period.

Key Responsibilities

- Plan, create and publish engaging social media content (posts, stories, reels and short-form video) across Facebook, Instagram, LinkedIn and TikTok, in line with the editorial calendar and brand guidelines.
- Monitor social channels daily, respond to engagement and escalates emerging issues where required.
- Maintain a consistent, values-led brand voice that reduces stigma, builds trust and reflects MSI Australia’s advocacy position.
- Track and report on social media, email and web performance, using insights to continually improve content.
- Manage and update content across MSI Australia’s four WordPress websites,



including page builder edits, images and online booking forms.
- Act as first point of contact for website issues, coordinating with external web, IT and SEO partners and testing their changes.
- Support website improvements, including user experience, mobile responsiveness and WCAG accessibility compliance.
- Create and distribute email campaigns and newsletters via Mailchimp or CRM, managing lists, segmentation and scheduling.
- Design accessible, on-brand digital and print assets (social graphics, videos, eDM templates, pamphlets and client information packs) using Adobe InDesign and/or Canva, and maintain the digital asset library.
- Work closely with the Marketing Manager and liaise with clinical, operations and psychosocial teams to deliver accurate, evidence-based content and omnichannel campaigns.

Required Skills and Qualifications

- A Pro‑choice advocate;
- At least 3 years' experience in a digital marketing, social media or digital content role.
- Demonstrated experience managing and publishing content across multiple social media platforms, including scheduling tools and platform analytics.
- Confident WordPress user, able to update pages, layouts and forms independently.
- A working understanding of website technical maintenance (hosting, plugins, SSL, security), with the ability to brief and coordinate external developers or agencies.
- Experience creating and sending email campaigns using Mailchimp or a similar platform.
- Strong copywriting and editing skills, with the ability to write clearly for different audiences.
- Design skills using Canva, and Adobe Creative Cloud.
- Strong organisational skills and the ability to manage multiple priorities

Desirable Skills and Qualifications

- Experience in health, not‑for‑profit or another regulated sector, including awareness of health advertising requirements
- Experience with HubSpot or a similar CRM or marketing automation platform, including involvement in a platform transition.
- Effective time management and prioritisation skills
- Strong attention to detail and problem solving skills
- Teamwork and Collaboration

Benefits of working at MSI Australia

- Generous salary packaging options up to $9,010 + $2,650 meals and entertainment,
- Dynamic Learning Management Platform and prospect to access professional development / study leave allowance,




- Up to 14 weeks company paid parental leave
- Employee Assistance Program
- Discounted clinical services for you and your immediate family members.

Employment Requirement

- Provision of two professional referees,
- Be prepared to undergo a National Police Check, prior to commencement,
- Be prepared to undergo an International Vetting Check, prior to commencement,
- Declaration of full immunisation history,
- Evidence of current working rights in Australia.

Organisational Goals, Missions, Values, Purpose, Behaviour Statements

In addition to the above, we also ask our staff work understand and demonstrated our goals, mission, values

Our Goal

The Prevention of Unwanted Births

Our Mission

Children by Choice not Chance

Our Values

Integrity, Agency, Safety, Quality, Courage

Our Purpose

Your choice, made easier

Values and Behaviours

In this role, you will:

- Understand and comply with the Code of Conduct and Behaviour Policy for employees and all relevant MSI policies and procedures.
- Demonstrate commitment to organisational values and behaviours at all times.

MSI Australia develops, maintains and rewards a culture of personal and professional accountability for desired behaviours which include:

Care & Compassion

We care for our people, clients, communities and each other and recognise that people have their own diverse, physical, emotional, social and cultural needs. We always act with compassion and kindness. We conduct our work with honesty and integrity.

Trust & Safety

We prioritise both the physical and mental well‑being of our people, clients, communities and each other. Our words, actions, communications and workplaces are free from judgment and discrimination. We value accountability and know that we build trust with our clients and communities through all staff being accountable for their performance.

Partner & Collaborator

We value partnership and teamwork and believe we are better together. We seek to collaborate with other organisations where our vision and values align. Our language, communication and actions focus on collaboration and cooperation rather than competition or conflict.

For further information regarding this position, please contact:***********@msiaustralia.org.au

Application Support

Person and community centred healthcare involves cultural safety, a diverse workforce and multidisciplinary skills. We welcome applications from Aboriginal and Torres Strait Islander people, people of migrant and refugee backgrounds, people with disability and LGBTIQ+ people. Should you require any support with this application, please contact:***********@msiaustralia.org.au

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📌 Digital and Social Media Coordinator (Melbourne)
🏢 MSI Australia
📍 Melbourne