Zambrero is one of Australia's fastest-growing global food brands; a Mexican-inspired, better-for-you QSR movement built on real food, bold flavour and real purpose.
Every burrito and bowl sold helps donate a meal to someone in need through our Plate4Plate program, and to date we've donated over 110 million meals worldwide.We're growing our Brand team and looking for a Brand & Social Manager: part brand manager, part social specialist.
You'll help bring our national campaigns to life and own how Zambrero shows up on social, across both organic always-on content and paidAbout the RoleReporting to the GM Brand Marketing, you'll be a core member of a small, hands-on Brand team.
Half your focus is brand: helping plan and deliver national campaigns, launches and Plate4Plate storytelling.
The other half is social: making sure every campaign and brand moment works on the platforms where our customers spend their time.You'll work closely with our social media agency, setting direction, briefing the work and holding the bar on quality across organic and paid social.
As our model evolves, you'll also be ready to roll up your sleeves and create and publish content yourself.
You'll know TikTok well, including what good content looks like on the platform and how to measure success, and you'll use that to recommend where we take the brand next.This is a new role in a fast-moving and dynamic marketing environment so no two weeks look the same.
You'll help shape how we work, adapt quickly as priorities change, and use AI tools to work smarter and get more out of every idea.What You'll DoBrand and campaignsHelp plan and deliver national campaigns and product launches,



from brief through to post-campaign reviewMake sure campaign ideas translate into solid social content and work across every touchpointWork alongside the Senior Brand Manager and Brand Manager across campaigns, innovation and brand projectsWork with Design, Product and Operations teams to keep the brand consistent and on messageTell the Plate4Plate story in ways that feel authentic and creates connectionSocial: organic and paidOwn Zambrero's social presence across organic always-on content and paid socialBrief, manage and quality-control our social media agency, including scope, timelines and budgetBe hands-on with content creation, ready to create, edit and publish in-house as neededOwn the content calendar, balancing campaign content with always-on and reactive momentsWork with our media partners so paid social and organic content work togetherBuild creator and influencer partnerships that extend campaign reachTrack performance across organic and paid, report clearly and use the insights to improve what comes nextUse AI tools across ideation, content creation, editing, reporting and workflows to work faster and smarterTikTok and platform strategyBring a strong understanding of TikTok content: what works, why, and how it differs from other platformsDefine what success looks like on TikTok for Zambrero and how we measure itRecommend future platform strategies for the brand as social habits and formats evolveStay across trends,



platform changes and cultural moments to keep Zambrero relevantAbout YouProven experience in brand marketing, social media or a hybrid of both, ideally in QSR, retail or consumer brandsHands-on experience with both organic and paid socialA strong understanding of TikTok content and how to measure success on the platformFluent in platform-native content across TikTok, Instagram and FacebookExperience briefing and managing agencies, ideally a social or creative agencyStrong storytelling and copywriting skillsComfortable using data and performance insights to guide decisions and recommendationsComfortable creating content yourself, not just briefing it: confident shooting, editing and publishing short‐form videoAI literate, or hungry to learn: you're curious about AI tools and keen to use them to optimise your outputFlexible and adaptable, thriving in a reactive environment where priorities can shift quicklyHighly organised, able to juggle multiple campaigns and stakeholders at paceA team player who's able to lead product campaigns alongside the Brand teamTertiary qualification in Marketing, Communications, Media or a related fieldMeta and TikTok certifications highly regardedFlexibility for the occasional out of hours or weekend work that comes with socialWhat We OfferBe part of a purpose‐led brand doing real good, every sale helps feed someone in need through Plate4PlateHelp shape a brand‐new role across brand and social for one of Australia's most recognisable QSR brandsJoin a fast‐paced, ambitious Brand team where good ideas move fastRoom to experiment with new tools, including AI, and shape how we workWork from our Support Office in the heart of Circular Quay, Sydney
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📌 Brand & Social Manager (Sydney)
🏢 Zambrero
📍 Sydney