Purpose of the roleThe Senior Campaign Manager works with both their clients and their team to ensure the efficient and effective running of their accounts.
They clearly understand their clients' objectives and requirements, the commercial terms of their retained accounts and projects, and the level of resource required to service the accounts.
Client-facing, Account Managers translate quick but creative thinking into decisive action, providing team management, delegation of tasks, and exceptional media relations skills.Core responsibilitiesClient ManagementBuilds and maintains strong relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for marketing and communications servicesManages all communication with the client and ensures deadlines and service agreements are met consistently by the teamWorks closely with the client and Campaign Director to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital servicesAdds value to recent business pitches by providing support with coordination, content generation, and presentation preparation, in addition to attendanceSchedules, organises and runs regular client meetings and calls, providing consultative advice on tactical communications activityMedia RelationsUnderstands and avidly follows the news agenda, positioning clients and products within the wider news narrativeOversees all media relations activity on behalf of the client, maintaining key media contacts for campaigns and projectsBuilds, maintains and develops productive relationships with journalists, bloggers, influencers and analysts across national, trade and vertical media channelsUtilises networks to create and maximise client coverage, advising on long‐form and short‐term narrativesMaintains and promotes a sound understanding of current affairs relevant to the industry and the wider news agendaDeploys rapid response to breaking news on behalf of clients,



reacting quickly to emerging stories in line with client profilesContentOversees and provides content creation for campaigns and projects including press releases, articles, blog entries, and other written materialDrafts - and oversees the drafting of - a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As;, backgrounders and boilerplates, ensuring a consistent level of high‐quality contentWorks with content experts to improve knowledge of techniques and writing styles across multiple channels and platformsDigital / Social MediaUses social media platforms to expand own network, develop media relationships and positively impact client resultsPitches additional digital content including infographics, animations and video to support written content and client aimsUses social media and proactively explores current tools, solutions and processes to continuously evolve and optimise client PR campaignsProvides social media insight as well as execution and management of related digital activityWorks collaboratively with the digital team to increase the utilisation of digital services wherever possibleTeam working and DevelopmentActs as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career developmentLine manages the account team, including coaching, supervision, assessment and review of junior team membersSets team objectives on a daily, weekly, monthly and quarterly basisEnsures the ongoing achievement of all deliverable client objectivesMonitors team activity levels against budget,



increasing and decreasing individuals' allocation where necessaryProvides guidance to colleagues on how to best manage campaigns, including answering general new business requestsWorks with the Talent team to recruit high‐calibre junior‐level candidates into the teamWorks with the HR team to reward, retain, and develop your team and resolve any performance‐related issuesRegularly attends and leads TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledgeReporting and AnalysisEnsures that all activity and results are reported back to the client, providing insight and analysis where possibleCommunicates account performance internally (account reviews) to relevant stakeholdersProvides detailed reports to the Campaign Director or senior management team on requestGeneralRuns and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenuesTakes a proactive role in promoting the TEAM LEWIS brand, its work, identity and valuesSupports the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral schemeContributes and supports the continuous improvement of systems, practices and policiesAbout youAt least 6 years of relevant experience working in a B2B, corporate, consumer, or digital communications agency environment at a Senior/Campaign Manager levelAttention to detailCreative thinkingUnderstanding of client business issues and requirementsHighly developed presentation skillsThorough knowledge of social mediaUnderstanding of market research and analysisAbility to motivate and lead a teamAbility to delegate effectivelyCalmness under pressure and the ability to achieve tight deadlinesAbility to interact with confidence at board‐level with clientsProven ability to keep abreast of current affairs and relate them to client situations
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📌 Senior Campaign ManagerB Tech) (Sydney)
🏢 Lewis
📍 Sydney