Great content means nothing if nobody finds it.
We are looking for an SEO Content Lead who knows how to make pages rank, convert and stay compliant across some of the most competitive search markets in the world.You will own our search engine optimisation content strategy across casino, sportsbook and crypto topics, and lead the writers and freelancers who bring it to life.About BC GameBC Game is one of the world's leading crypto-first gaming companies, behind a portfolio of platforms built on a simple belief: technology is a transformative force, and the future of online gaming belongs to those bold enough to build it.
Since ****, we have grown into a global community of millions of players, with more than 10,000 games and more than 100 cryptocurrencies supported across our platforms.What sets us apart is how we build.
We set the standard for transparency and fairness through provably fair games, and we move at pace, shipping constantly across casino, sports and live entertainment.
We are not here to follow the industry.
We are here to shape it.Above all, we are a team of builders, problem-solvers and original thinkers from all over the world, united by the belief that the best products come from bringing different perspectives together.
Now we are bringing that ambition to Melbourne, building a group of exceptional people who want to do the defining work of their careers and take real ownership from day one.What you will doYou will set the content strategy for search, running keyword research and content planning across our casino, sportsbook and crypto pages.
You will decide what we write, for which markets, and why.You will lead the SEO content team, including our SEO Content Coordinator, writers and freelancers.




You will set the quality standards so every page ranks, converts and meets brand and compliance requirements.You will work closely with the technical SEO team on on-page optimisation, and report on how content is performing so we keep improving.What you will bringAt least five years of experience in SEO content, including proven experience leading a content teamAn iGaming or crypto content backgroundStrong keyword strategy and content planning skillsA sharp editorial eye and high standards for qualityExperience managing writers and freelancers to deadlinesConfidence working with technical SEO teams and using data to guide decisionsFull Australian working rights (permanent resident or citizen); this role does not offer sponsorshipExperience running multilingual or multi-market SEO contentExperience with sportsbook content and live sports coverageAdditional languagesWhat we offerCompetitive salary, reviewed annuallyReal ownership of content strategy for a global brandHealth and wellbeing support to look after you in and out of workBrand new, central Melbourne office, stocked with snacks and drinksTeam lunches and regular company eventsThis is a chance to own search content for a global brand in one of the most competitive markets online.
You will build the team, set the standard and see the impact of your work in the numbers.
If you know how to make content rank and want to lead, we would love to hear from you.Inclusion and accessBC Game is an equal prospect employer.
We welcome applicants of every background, identity and experience, because we believe the best teams are built from different perspectives.
If you need any adjustments to take part in the process, please let us know.
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📌 Seo Content Lead (Melbourne)
🏢 BC.GAME Official
📍 Melbourne