At RACV, we're looking for a Marketing Manager - Travel & Experiences to lead the strategy and execution behind one of our most exciting growth portfolios.
RACV Travel & Experiences helps members plan and book memorable holidays, from curated packages and guided tours to cruises and accommodation, with exclusive member value and the reassurance of expert, personalised support.
Reporting to the Senior Manager Travel & Experiences, you'll own the full customer journey, building awareness and demand, driving enquiries and sales, and inspiring loyalty and repeat purchase.What sets the offer apart is the white-glove experience delivered by RACV's travel agents: people who know the little things can make a big trip special and provide bespoke advice that takes the stress out of travel.
Your opportunity is to bring that proposition to life in market, creating distinctive, insight-led marketing that makes more travellers choose RACV, converts interest into bookings and builds enduring member value.
It is a rare role combining strategic thinking, creativity, customer insight and performance marketing with the chance to shape the next chapter of a trusted Australian brand's travel offering.What You'll Be Responsible ForDefining and bringing to life the positioning, messaging and portfolio strategy for RACV Travel & Experiences, centred on exclusive member value, expert advice and a differentiated white-glove serviceLeading integrated, marketing campaigns across brand, demand generation, conversion and retentionIdentifying high-value audiences and using customer insights, behavioural data and propensity modelling to inform investment decisionsDeveloping campaign and content strategies across paid, owned,



earned, partner and 1:1 channelsTurning the strength of RACV's travel proposition into measurable growth by driving awareness, enquiries, bookings, cross-sell and customer lifetime valueOptimising customer journeys, landing pages, nurture programs and conversion pathwaysManaging marketing budgets and ensuring investment delivers measurable ROIEstablishing performance frameworks and delivering commercial insights to inform decision makingMonitoring market trends, competitor activity and changing travel behaviours to keep RACV relevant and competitiveExploring emerging technologies, channels and AI-enabled opportunities that improve marketing effectiveness and customer outcomesActing as a trusted marketing partner across product, pricing, distribution, digital, analytics and business teamsMentoring and sharing best practice across the broader marketing function without direct people leadership accountability.About YouYou're an experienced marketing professional who combines brand thinking, customer insight and commercial focus to drive growth across the customer journey.You'll bring:Proven experience leading full-funnel marketing strategies across brand, demand generation,



conversion and retentionStrong commercial acumen with the ability to connect marketing investment to revenue and business outcomesExpertise in integrated campaign planning and delivery across multiple channelsExperience using customer data, segmentation and insights to identify and prioritise growth opportunitiesA track record of improving customer journeys, conversion performance and campaign effectivenessConfidence influencing senior stakeholders and working within complex, matrixed organisationsStrong analytical, presentation and storytelling skillsExperience with marketing automation platforms such as Salesforce Marketing CloudCuriosity about emerging technologies and experience adopting AI tools to improve marketing outcomesThe judgement to know where AI can enhance performance and where human creativity, oversight and customer understanding matter most.We offerDiscounts and benefits across selected RACV products and services.A team-oriented and inclusive culture where your ideas and expertise are valued.Career development opportunities within one of Australia's most recognised member organisations.At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success.
We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business.
If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.Application processYou can learn more about RACV at careers.racv.com.au.
Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.
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📌 Marketing Manager – Travel & Experiences (Melbourne)
🏢 RACV
📍 Melbourne