Autonomy to develop, test & roll out strategiesGenuine 'voice of customer' focusNot your typical Product Management rolePartner with Sales, Clinical & Commercial teamsBlend of customer insights, strategy & commercial executionCollaborative, high energy teamAbout the CompanyOur client is an established, global healthcare organisation with a significant presence across the Australian and New Zealand markets.With recent wins across major healthcare customers and networks, the business is entering an exciting period of growth and evolving how it engages with its most key strategic accounts.As part of this strategy, they are creating a more targeted, account-led approach to marketing; getting closer to customers, understanding what genuinely drives their decisions and translating those insights into meaningful commercial activity.The OpportunityThis isn't broad-based marketing.
It's marketing built around the customer.As the Portfolio Marketing Manager, you'll get inside some of the organisation's most important hospital healthcare accounts and understand what really makes them tick.What are their challenges?
Where are the unmet needs?
Who influences decisions?
What matters to individual stakeholders?
And where are the opportunities to deepen the relationship and grow share of wallet?
You'll take those insights and build tailored, customer focused marketing plans, messaging and initiatives that address the priorities of individual hospital account rather than taking a 'one-size-fits-all', traditional Product Management approach.You will devise & deploy impactful campaigns & initiatives that enhance stakeholder relationships,



support clinical adoption and drive market share growth.Just as importantly, you'll become a strong voice of the customer internally; bringing customer intelligence back into the business and helping influence commercial priorities, demand planning and account strategies.Key responsibilities include:Develop impactful marketing plans for priority strategic accountsBuild a deep understanding of customer needs, challenges & buying driversMap & understand key stakeholders and decision-making prioritiesIdentify opportunities to increase account penetration and share of walletTranslate customer insight into actionable commercial initiativesBring customer and market intelligence back into the wider businessSupport forecasting processesPartner closely with Sales, Clinical, Operations & Supply ChainMeasure activity and adjust or scale initiatives based on resultsSkills & ExperienceWe're looking for a commercially minded marketer who is naturally curious about customers and wants to understand why they buy, what clinical support they need and what influences their buying behaviours.You'll ideally bring:Previous portfolio responsibility adv.Proven ability to translate customer insight into targeted marketing activityExperience across ANZ Public & Private Healthcare systems essentialAbility to develop and execute account-based marketing plansTrack record of collaborating tightly with internal stakeholdersProven ability to take ownership of an initiative and run with itStrong strategic thinking combined with the willingness to executeMotivated, collaborative & coachable working style
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📌 Marketing Manager (Sydney)
🏢 Healthcare Professionals Group
📍 Sydney