Good Drinks Australia is one of the country's largest independent beverage businesses. Our portfolio includes Gage Roads, Alby and Matso's, and we're the Australian partner for international brands including Rekorderlig, Magners, Miller, Coors and San Miguel. Our ambition is to become a genuine challenger to the major players in Australia's alcohol market.
Join a workplace where vibrant culture meets iconic brands. Whether you're drawn to brewing, hospitality or brand strategy, Good Drinks offers a dynamic environment where your potential is nurtured and your passion finds purpose.
Job Description
Brand Manager – Rekorderlig & Magners
(9-Month Parental Leave Cover, 4–5 Days per Week)
THE CHANCE
GDA holds the exclusive rights to import, market, sell and distribute Rekorderlig and Magners in Australia. We're seeking an experienced Brand Manager to lead this premium cider portfolio for nine months from December ****, while our Brand Manager is on parental leave.
The plan and foundations are in place. Your role is to deliver the plan, maintain momentum in market, and make the decisions required to secure performance this financial year. You'll also lead brand planning for the next financial year, contribute to innovation development and support our recently launched, high-performing NPD.
You'll report to the Head of Marketing, with support from an Assistant Brand Manager shared across the brand team.
This is a nine-month fixed-term contract. It offers genuine ownership of two aspirational brands with strong awareness and national ranging. You'll be supported by a national sales force and have direct access to the Head of Marketing.
The role can be worked over four or five days a week and based out at our Palmyra Office. That makes it well suited to someone returning from leave, balancing other commitments, or seeking a substantial brand leadership role with flexibility.
KEY RESPONSIBILITIES




Deliver the Rekorderlig and Magners brand plans, managing budget and playbook delivery
Develop brand plans for the next financial year, aligned to commercial and brand objectives
Lead the marketing relationships with Åbro (Rekorderlig) and CCI (Magners), running regular WIPs and reporting on performance and investment
Direct in-market campaigns across ATL, digital, social, content, POS, marquee occasions and BTL, working with our internal marketing and creative team and agency partners
Manage the portfolio and plan innovation, including new high-performing NPD launches
Analyse scan data and category trends, and translate them into clear commercial recommendations
Equip the national sales team with brand stories, sell-in tools and campaign support
Hand the brands back in a strong position, with a clear record of what was delivered and learned
Desired Skills and Experience
WHAT SETS YOU APART
Brand management experience, including ownership of a brand plan and budget
The ability to get up to speed quickly and make sound decisions from your first weeks
A track record of briefing creative and agency partners and delivering work on time and on brand
The ability to interpret sales and category data and use it to make commercial decisions
Confidence managing senior and external stakeholders, including an international brand owner
The ability to influence sales teams and internal stakeholders and gain their support
Preferred experience
Alcohol or broader FMCG experience
Experience managing an international or licensed brand
Hands-on use of Circana, Power BI or similar tools
Previous contract or leave-cover experience
THE GOOD STUFF
Gage Bucks — beer money allocated throughout the year
Staff discounts on merch, food and drink across our hospitality venues
Invites to events through our industry, sporting and entertainment partnerships
Access to our Employee Assistance Program
#J-*****-Ljbffr

📌 Brand Manager - Rekorderlig & Magners (Western Australia)
🏢 Good Drinks Australia
📍 Western Australia