Job Description Drive the brand growth agenda and innovation funnel as Everyday Baking Brand Manager Deliver end to end complex cross functional projects Unlock profitable portfolio growth The Role: We are looking for someone with a hunger to bring our vision to life.
Join an industry award-winning portfolio team working across an everyday baking portfolio found in over 60% of Australian homes, with more than 100 million products sold each year.
You'll help shape the next phase of growth across Helga's, Australia's #1 premium baking brand, Wonder, our #1 family baking brand, and JUST, our newest innovator brand.
As Everyday Baking Brand Manager , you'll be responsible for growing our everyday baking portfolio across retail and foodservice.
This is a role with real ownership — shaping strategic direction, unlocking profitable growth,



and delivering the innovation pipeline across leading bakery products that are part of everyday food moments for Australian families.
The who: You're a high performer and natural self-starter who brings energy, ownership and pace to everything you do.
When faced with challenges, your instinct is to ask "how do we make this possible?" or "what needs to be true?" rather than defaulting to no.
You're comfortable working at speed and managing competing priorities in a daily fresh national model, while maintaining robust attention to detail and without compromising on quality.
You believe marketing is more than advertising, with a true appreciation for the full 4Ps.
You are as comfortable bringing in-store POS and ATL creative to life as you are reviewing and understanding the drivers of your P

📌 Brand Manager (Sydney)
🏢 Goodman Fielder
📍 Sydney