Job Description Be the voice of the customer and build the engine behind it.
Are you deeply curious about why people buy what they buy?
Do you want to help pioneer a high-impact priority for a business whose brands reach millions of Australians every day?
Are you willing to roll up your sleeves and shape something new from the ground up?
At Goodman Fielder, we're behind some of Australia's most-loved food brands.
Our team is helping to reinvent how we reach customers, starting with insights and data to inform our plans and decisioning.
You'll lead our insights capability, get to the real reasons people buy (and don't buy), and help us make better decisions with them.
This is a chance to step up, take a recent challenge, and transform a business investing in change.
The opportunity We have rich data (shopper data, survey data, customer insights) and big questions.
We want to move beyond insights simply informing our plans.
In the future insights will be key to how we decide, linking clearly from business question → customer need → evidence → implication → decision → what we learned .
You'll lead that shift as the first dedicated insights lead in a new Marketing Engagement

📌 Consumer And Customer Insights Lead (Sydney)
🏢 Goodman Fielder
📍 Sydney