Digital Marketing Specialist | Meta and Google, Hands-On | $75k to $100k

Our paid media needs one owner. That's you.

VERVE Fitness is one of Australia's fastest growing commercial and home gym equipment brands, profitable and targeting $150M within four years. Over the next few months we launch VERVE Pulse, our gym software, as a standalone product and open in the United States from Dallas. We spend serious money on Meta and Google every month, driving online sales and the B2B leads that feed our commercial sales team. Today that spend is split between our CEO, a creative lead and an agency, and nobody's whole job is making it perform. That's why this seat exists.

We're looking for a hands-on Digital Marketing Specialist to own our paid media on Meta and Google, build the ads, and make the weekly call on what to scale, cut or hold.

WHAT YOU'LL OWN

You'll own every Meta and Google ad account we run, in Australia now and the US from February 2027: strategy, structure, builds, budgets and optimisation, plus Google Merchant Center. You'll own the B2B lead campaigns that feed a seven-figure commercial pipeline, the creative testing pipeline, and the lead funnels the ads land on. You build the ads yourself: our Performance Creative Lead shoots video and photography to your brief, and you turn it into variants, copy and statics with the AI creative tools we already run. Our Google agency works to your brief, and within 90 days you'll tell us in writing whether it should stay.

HOW YOU'LL BE MEASURED

- Meta above break-even on 7-day click, every month
- Google at target, checked against our own Sales data, not the platform's




- Accepted B2B leads roughly tripled by June 2027, at or under the agreed cost
- Ten or more recent creative variants reaching test spend every week
- US paid live and hitting its first 90-day targets

WHERE THIS SITS

You report to our Head of Growth/Growth Lead. Our Performance Creative Lead is your peer: they shoot, you build and run. Our Ecommerce Manager owns the website; you own the ads and the funnels they land on. If it happens inside an ad account, it's yours. If you'd rather brief an agency than run the account yourself, this isn't the role.

MUST HAVES

- 2+ years hands-on running real budgets in both Meta Ads Manager and Google Ads, including Search, Shopping and Performance Max
- Built funnels and landing pages, not just boosted posts
- Able to build an ad end to end: cut a vertical video, write the hook and copy, design a static, using AI tools where they beat doing it by hand
- You think in tests: audiences, angles and creative, structured and measured
- Able to work on site at Upper Coomera

BONUS HAVES

- Paid media for both ecommerce and B2B lead generation
- Managed an agency, or taken an account in-house from one
- A fitness, equipment or premium consumer products background

WHAT WE OFFER

- $75,000 to $100,000 plus super, plus team bonus scheme
- 4pm finishes Monday to Thursday
- 2pm finishes every Friday!
- Modern light-filled office at Upper Coomera, Miele coffee machine, filtered water, free onsite parking
- Monthly team lunches and events people actually want to come to
- Grounded founders who back their team, and a crew that's fun, focused and driven
- A profitable, secure, growing business

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📌 Digital Marketing Specialist | Meta and Google, Hands-On | $75k to $100k (City of Gold Coast)
🏢 VERVE Fitness
📍 City of Gold Coast