Job Description

EXECUTION OF PROMOTIONAL PROGRAMS

- Develop and execute national promotional programs across key accounts.
- Provide accurate promotional forecasts, manage related financial claims, and oversee account investment.
- Deliver promotional activity in line with Impulse channel objectives and annual business plan targets.
- Discuss and negotiate promotional space in line with your key activation months.
- Analyse promotional performance and deliver insights and recommendations to maximise future ROI and sales effectiveness.

VOLUME, FORECAST & TRADE INVESTMENT DELIVERY

- Deliver the monthly business plan financial sales volume in serving units across all key accounts.
- Manage account forecasts and actively contribute to the S&OP; process to ensure accurate demand planning.
- Manage trade investment in line with approved budgets, including permanent discounts and joint advertising commitments.
- Communicate account performance, forecasts and key initiatives to relevant stakeholders and field teams in a timely manner.

DEVELOP AND EXECUTE NATIONAL ACCOUNT PLANS, ACHIEVING RED BULL'S KEY SUCCESS MEASURES

- Drive distribution growth by delivering range targets and maximising product availability across key accounts and states.
- Increase brand visibility through the achievement of ambient and chilled space targets across the portfolio.
- Define and communicate pricing strategy by channel and by pack type.
- Identify,



implement and continuously optimise promotional mechanics to drive account performance and sales growth.

CROSS-FUNCTIONAL ENGAGEMENT

- Partner with Category Management to translate sales and shopper insights into actionable strategies.
- Collaborate with Finance to monitor customer P&L; performance and ensure delivery against business plan objectives.
- Manage customer investment and spend effectively, including forecasting, accruals and budget reconciliation.
- Work cross-functionally to identify risks, opportunities and corrective actions through the S&OP; process.
- Support State Account teams with clear communication, guidance and effective regional operations briefings.

ACTIVATION OF THE WORLD OF RED BULL IN SELECTED KEY ACCOUNTS

- Partner with the Brand team to deliver impactful customer and brand activations that bring the Red Bull brand to life in line with company standards.
- Activate off-location displays, and improve visibility through the field teams of these major events.

SUPPORT CATEGORY RANGE REVIEWS

- Support the Category Management team with account-specific data.
- Communicate ranging gains, losses and changes effectively across the business to ensure stakeholder alignment.
- Support the successful launch and sell-in of recent products, packs and innovations within customer portfolios.
- Contribute to planogram development and range optimisation strategies that enhance distribution, visibility and sales performance.

📌 National Account Manager - Petrol & Convenience (Sydney)
🏢 Red Bull
📍 Sydney