Job Description

WIN RECENT DISTRIBUTION IN THE LEADING CATERING/FOODSERVICE GROUPS

- Deploy hunting list system and diagnose mutual value propositions with potential customers
- Deploy category, data, and industry insights, developing value-add and benefit-based sell-stories
- Manage and overcome objections, influencing multiple key stakeholders and decision makers
- Increase depth of distribution and negotiate target sales volume and financial outcomes

EFFECTIVE BRAND EXECUTION

- Deliver outlet execution against Red Bull measures, in-store and online
- Create customer launch programs & customer joint business plans
- Ensure Red Bull is activated at the point-of-decision and is included as an option in ‘Meal Combos’
- Deploy incremental sales strategy, using occasion-based messaging to drive incremental purchases




- Maximise visibility through strategic placement of point-of-sale materials
- Develop promotional program inclusive of ‘Limited Time Offers’

PREMIUM BRAND ACTIVATION

- Bring Red Bull consumer promotions to life across catering and foodservice customers to drive brand awareness and sales.
- Engage and integrate Catering/Foodservice customers into Red Bull owned events
- Develop tailored customer-specific promotional initiatives that create value for both the customer and Red Bull
- Foster collaborative partnerships across Red Bull teams and with customers to deliver impactful brand activations
- Contribute to Red Bull's annual business planning process, identifying opportunities for growth and innovation

📌 National Key Account Manager, Catering & Foodservice (Sydney)
🏢 Red Bull
📍 Sydney