Seeking influencer marketing specialist.We are in the iGaming industry.We are seeking an enthusiastic and creative Influencer Marketing Specialist/Coordinator.
In this role, you will be responsible for identifying, engaging and managing relationships with influencers and content creators to amplify our brand presence and drive customer engagement.
You will play a key strategic role in developing and executing influencer marketing campaigns that align with our brand values and business objectives, whilst working collaboratively with internal teams to ensure campaign success and maximum return on investment.Key responsibilitiesIdentify, research and evaluate potential influencer partners across various social media platforms that align with us.Develop and maintain a comprehensive database of influencers across different niches, follower counts and engagement ratesEstablish and nurture relationships with influencers, content creators and brand ambassadors through regular communication and engagementNegotiate influencer partnership agreements, including fees, deliverables, timelines and performance metricsBrief influencers on campaign objectives, brand messaging and key talking points to ensure consistent brand communicationCoordinate and manage the execution of influencer campaigns from conception through to completion and reportingTrack, monitor and analyse influencer campaign performance using relevant analytics tools and platformsCreate detailed campaign reports highlighting key metrics, engagement rates,



reach and ROICollaborate with internal teams including marketing, product and social media to ensure cohesive campaign executionStay current with influencer marketing trends, emerging platforms and industry best practicesSupport the broader marketing team with additional tasks as required to support campaign deliveryWhat we're looking forProven experience in influencer marketing, social media marketing or a related marketing coordinator/assistant roleStrong knowledge of major social media platforms including Instagram, TikTok, YouTube and emerging platformsExcellent communication and interpersonal skills with the ability to build strong relationships with influencers and internal stakeholdersDemonstrated ability to identify and evaluate influencers based on audience demographics, engagement rates and alignment with brand valuesExperience with influencer marketing platforms, social media analytics tools and campaign management softwareStrong organisational and project management skills with the ability to manage multiple campaigns simultaneouslyCreative thinking and the ability to develop cutting-edge campaign concepts and content ideasAttention to detail and strong written communication skillsProficiency with Microsoft Office and Google Workspace applicationsKnowledge of the food and beverage industry or meal delivery sector is advantageousBachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience
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📌 Influencer Marketing Specialist / Coordinator (Gold Coast)
🏢 seek.com.au
📍 Gold Coast