The role of the Digital Marketing Executive is to manage, execute and report on the successful implementation of marketing campaigns and digital marketing activities for.
To assist in lead generation and improve the customer experience.
The Digital Marketing Executive will support campaigns as directed by the Marketing Manager to deliver Cline's campaigns in a professional manner to elevate the company brand.
Responsibilities
Campaign Management
Execution of campaign tactics – either for Cline or partner campaigns – as directed by the
Ensure campaigns are executed smoothly and accurately, with all required resources or assigned as and when needed.
(e.g. Sales team are aware if they are required to call down list)
Ensure quality of copy, digital or printed collateral prior to distribution (e.g. links in emails, spelling, etc.)
Manage and execute monthly customer newsletter and quarterly technical newsletter
Lead management through SFDC and Pardot to ensure follow up of leads by BDR and Sales Reps
Digital Marketing
Manage and execute email campaigns and marketing automation through Pardot, with monitoring and reporting of key metrics such as engagement rates and lead scoring
Manage and execute customer onboarding communications for Customer Support and Customer Success via Pardot
Management of company LinkedIn and Facebook pages, sharing content and amplifying content to increase engagement
Management of key digital marketing supplier relationships – web developers, SEO agencies etc.
Utilisation of Google Analytics and other Google tools to monitor online presence and engagement
Execution of other digital campaigns as directed by the Marketing Manager
Stay abreast of emerging digital tools and platforms,



digital marketing trends and share insights with the Marketing Manager
Events and Webinars
Support in the event management and execution of all internal and external company events as directed by the Marketing Manager
Manage event registration as required, including direct communication/confirmations with customer and prospects
Produce and distribute Event Briefs for all internal and external company events
Coordinate Webinars, including management of registrations and setup of appropriate systems
Assist in creation of content and collateral for events and webinars
Content Marketing
Work with the Multimedia Designer to update both print and digital collateral as required
Coordination and posting of content online (web and/or social) in accordance with campaign requirements
Management of copywriter supplier relationship, ensuring all projects provided are of high Quality
Reporting
Weekly reporting and review of digital marketing metrics and stats to improve campaign performance
Preparation of digital marketing campaign performance for the Quarterly Business Review (QBR) meetings
Monthly digital marketing reviews presented to Marketing Manager
Admin
Processing of invoices in accordance with finance policies and procedures
Ordering stationary and printed materials as required
Duplicate management within SFDC
Management of marketing database,



ensuring left and unsubscribed contacts are removed from communication lists
A self starter with an eye for detail
Strong verbal communication skills at all levels
Excellent writing and creative content skills
Ability to take initiative and be pro-active
An ability to manage projects and tasks to completion
Solid analytical skills to interpret online metrics and data-driven thinking
Adaptable to an ever changing and growing environment
Skills and Attitudes:
Degree qualified in marketing, business or communications preferred
Minimum 3 year marketing experience in technology industry, or relevant internship may be considered
Experience with SFDC and Pardot or other marketing automation platforms highly regarded
Experience/knowledge of SEO best practice preferred
Experience/knowledge of Drupal preferred
Experience/knowledge of Google Analytics preferred
Highly organized with attention to detail
Understanding of integrated marketing tactics
Previous marketing campaign management experience including digital, email and social will be highly regarded
Proficiency in the use of the Microsoft Suite including Excel, Word, PowerPoint and Outlook
Align and embody our core business values
Measurables:
Timely, accurate marketing communications executed and reported according to the marketing plan
Weekly and monthly reporting to the Marketing Manager to track and optimize marketing resultsMaintain above industry average email metrics (22% open rate and 2% CTR)
Drive 80 Sales Qualified Leads (QL) per quarter from combined marketing efforts
Consistently drive 20% of pipeline contribution from marketing sourced opportunities
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📌 Digital Marketing Executive (Sydney)
🏢 EPG Payroll & HR Australia
📍 Sydney