Job DescriptionHospital Products Australia (HPA) is a leading supplier of innovative medical equipment and technology solutions to hospitals and healthcare providers across Australia.
We operate in a highly regulated healthcare environment and are known for quality, reliability and long‐term partnerships.We are seeking a Digital Marketing & AI Specialist to join our team on a permanent full‐time basis, supporting the delivery of contemporary, data‐driven digital marketing initiatives across the business.About the RoleReporting to the Marketing Manager, this is a hands‐on role suited to a digitally savvy marketer who enjoys execution, optimisation and continuous improvement.You will support HPA's digital marketing activities across email, website, social media and paid campaigns, while also leveraging AI‐enabled tools (including generative AI platforms) to improve content quality, campaign performance and workflow efficiency.This role is ideal for someone who is curious about emerging technologies, detail‐oriented, and excited to work in a professional healthcare environment where accuracy and compliance matter.Key ResponsibilitiesSupport the planning, execution and optimisation of digital marketing initiatives across email, website, SEO/SEM and social mediaAssist with the development and scheduling of social media content across platforms such as LinkedIn and FacebookSupport paid digital advertising campaigns, including Google Ads and paid socialMaintain and update website content, product pages, landing pages and blogsAssist with CRM and promotional email campaigns, including content development, segmentation and reportingUse AI tools to draft, refine and optimise marketing content, while applying human review to ensure accuracy,



tone and complianceMonitor and report on digital marketing performance, providing insights and recommendationsSupport general marketing activities, including industry events, exhibitions, product launches and internal marketing initiativesAssist with marketing assets for tenders, sales documentation and presentationsHelp maintain digital asset libraries and marketing recordsAbout YouExperience in a digital marketing, marketing assistant or similar roleStrong written communication skills and attention to detailConfidence working across email, social media and website contentInterest in AI‐enabled marketing tools and emerging technologiesExperience using AI toolsKnowledge of SEO/SEM, Google Ads and paid social campaignsExperience with CRM platforms (e.g. Brevo)Working knowledge of Adobe Creative Cloud (InDesign, Photoshop, Illustrator)Experience in healthcare, medical or regulated industriesWhy Join HPA?
Permanent full‐time role with stability and growth opportunityExposure to advanced healthcare products and national projectsOpportunity to work with AI‐enabled marketing tools in a practical, supported wayCollaborative and professional team environmentAdditional InformationBased in Sydney, NSWOccasional interstate travel may be requiredAppointment is subject to a satisfactory National Police CheckWe value and seek diversity in our workforce.
We are an Equal Employment Opportunity employer.
Aboriginal people and people living with disability are supported throughout the recruitment process and at work.
If you'd like further information on our inclusion and diversity initiatives, visit Transport careers.Salary: AUD $75,000 – $90,000 per annumApplicants must have valid AU working rights.
Successful applicants will be required to undergo a Pre‐Employment Medical including a drug and alcohol screen.
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