What AI Driven Paid Media Specialist Jobs are...Showing **** AI Driven Paid Media Specialist jobs in VictoriaPaid Media SpecialistPosted todayJob ViewedTap Again To CloseJob DescriptionMake an Impact with Data That Drives Global EducationKeypath Education is a leading EdTech company that partners with universities to design, launch, and manage high-quality online degree programs.
We combine data-driven decision-making with deep sector expertise to help our university partners grow enrolment, improve student outcomes, and expand access to education.Why Join Keypath?
EdTech leader across Australia and SE AsiaFlexible "Work Anywhere" model (remote, hybrid or office)High-growth setting with strong career development opportunitiesCertified as a Great Place to Work in Australia & MalaysiaThe OpportunityAs a Paid Media Specialist at Keypath Education, you'll play a pivotal role in driving student enrolment outcomes for leading university partners across Australia.Working within a high-performing digital marketing team, you'll design, execute and optimise paid media campaigns across search, social and emerging digital channels, using data, automation and AI-powered technologies to maximise performance and return on investment.This is an exciting opportunity for a digitally savvy marketer who thrives on combining analytical thinking with strategic execution.
You'll have the autonomy to influence campaign strategy,



test new technologies and contribute to innovative marketing initiatives that help shape the future of online education.What Youu****ll Be DoingDevelop, manage and optimise paid search, paid social and retargeting campaigns across platforms including Google Ads, Meta and LinkedIn.Leverage AI-powered campaign formats and emerging advertising technologies to improve performance and drive innovation.Monitor, analyse and report on campaign performance from click-through to enrolment, using data-driven insights to inform optimisation decisions.Forecast lead volumes, media spend and performance outcomes to support planning and budget management.Partner with creative, content and web teams to develop engaging campaign assets and optimise landing page experiences.Support conversion rate optimisation (CRO) initiatives, including testing strategies designed to improve user experience and enrolment outcomes.Stay ahead of industry trends, digital platform developments and evolving consumer behaviours to identify new opportunities for growth.Collaborate with a range of internal stakeholders and external partners to deliver high-impact marketing campaigns and strategic projectsAbout Youu****You're passionate about digital marketing and love using data, technology and innovation to deliver campaigns that make a real impact.
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📌 Ai-Driven Paid Media Specialist (Melbourne)
🏢 Reload Business Group
📍 Melbourne