Mimco are a Design-Led Brand, obsessed with accessories.
Born in Melbourne in **** with a passion for creativity, we create contemporary designs that empower individual style and self-expression.We are seeking a energetic and forward thinking Social Media Manager to lead and evolve Mimco's social presence in an ever-changing media landscape.
This newly created role is pivotal in shaping a socially led, data driven approach to brand growth, positioning Mimco for continued success through strategic, innovative and engaging content.You will own and drive Mimco's social media strategy end to end, translating brand and marketing direction into impactful, platform specific content that builds community, strengthens brand relevance and delivers measurable business outcomes.This is a unique opportunity to redefine Mimco's social strategy and play a key role in evolving the brand into a truly socially led business.
You'll have the autonomy to shape direction, the support of a collaborative team and the platform to make a meaningful impact.How You Will ContributeLead and execute Mimco's organic social media and content strategy across all platformsDevelop engaging, on brand content aligned with Marketing and PR objectivesManage and grow Mimco's online community with a consistent brand voiceOwn the influencer strategy,



including talent management and campaign execution in partnership with PR and EventsCollaborate cross functionally to deliver integrated campaigns and social-first storytellingAnalyse performance and optimise strategy through data driven insights and reportingStay ahead of social trends, platform updates, and emerging technologiesOversee content creation, including social shoots and short-form videoManage budgets, reporting, and alignment with the broader marketing calendarLead and develop a high-performing social media teamCapabilities We ValueExtensive experience in a Social Media Manager role, ideally within retail or fashionProven success in developing and executing multi platform social media strategiesDeep, hands on understanding of social platforms, trends, and emerging technologiesStrong content creation and storytelling skills across copy, visuals, and videoHighly data driven, with the ability to translate insights into strategyExperience managing influencers, talent, and cross functional stakeholdersCommercially minded with experience managing budgets and delivering ROIA natural leader who thrives in a fast paced, high-performance environmentExceptional organisation, attention to detail and project management skillsWhat We OfferFlexible work arrangements to support work life balanceBi-annual product allowance, access to sample sales and 40% discount for you and your immediate family across all CRG brandsFlex your leave your way,



including birthday leave, volunteer leave, personal leave and moreAccess to health and wellbeing support, including Health Insurance, 24/7 EAP counselling and financial advice services.18 weeks paid parental leave program for eligible employees with return-to-work clothing allowanceInternal career opportunities across our portfolio brandsOngoing learning and development opportunitiesSupport meaningful community and charity partnerships across our brands, including OCRF, Our Watch, First Nations Reconciliation, Movember, Red Cross and LandcareWho We AreCountry Road Group is a design-led portfolio of premium fashion brands, comprising five iconic labels: Country Road, Mimco, Trenery, Witchery and Politix.
Each brand has its own story, and together they hold a market-leading position in the mid to upper tier of Australia's specialty fashion segment with a focus on delivering our ambition to build a portfolio of distinctive brands that drive sustainable growth.
Country Road Group is part of Woolworths Holdings Limited (South Africa), a leading Southern Hemisphere retail group.Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities.
We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present.We're committed to inclusion and accessibility.
If we can support you with any adjustments at any stage, please let us know.
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📌 Social Media Manager - Mimco (Melbourne)
🏢 Country Road Group
📍 Melbourne