Job DescriptionLead marketing strategy and execution to drive brand awareness, generate qualified leads, and grow revenue through data-driven campaigns and cross-functional collaboration.
Key Performance Indicators: Increase lead volume and conversion rates Grow brand awareness and engagement Launch campaigns on time and within budget Improve CAC and marketing ROI Maintain solid pipeline through segmentationQualifications: Bachelor's degree in Marketing, Business, or related field 5+ years marketing management experience Proven track record in campaign performance metrics Experience with CRM and marketing automation tools Strong understanding of market research and positioningRequired Skills: Marketing analytics and reporting, SEO/SEM and paid media (Google Ads, Meta), Marketing automation (HubSpot, Marketo),
CRM management (Salesforce), Content strategy and campaign execution, A/B testing and experimentation, Strategic thinking, Leadership and team management, Cross-functional collaboration, Data-driven decision makingQualificationsBachelor's degree in Marketing, Business, or related field5+ years marketing management experienceProven track record in campaign performance metricsExperience with CRM and marketing automation toolsStrong understanding of market research and positioningMarketing analytics and reportingSEO/SEM and paid media (Google Ads, Meta)
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📌 Workplace Relations Strategy Lead (Melbourne)
🏢 Metro Trains Melbourne
📍 Melbourne
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