Seeking influencer marketing specialist.
We are in the iGaming industry.
We are seeking an enthusiastic and creative Influencer Marketing Specialist/Coordinator.
In this role, you will be responsible for identifying, engaging and managing relationships with influencers and content creators to amplify our brand presence and drive customer engagement.
You will play a key strategic role in developing and executing influencer marketing campaigns that align with our brand values and business objectives, whilst working collaboratively with internal teams to ensure campaign success and maximum return on investment.
Key responsibilities
Identify, research and evaluate potential influencer partners across various social media platforms that align with us.
Develop and maintain a comprehensive database of influencers across different niches, follower counts and engagement rates
Establish and nurture relationships with influencers, content creators and brand ambassadors through regular communication and engagement
Negotiate influencer partnership agreements, including fees, deliverables, timelines and performance metrics
Brief influencers on campaign objectives, brand messaging and key talking points to ensure consistent brand communication
Coordinate and manage the execution of influencer campaigns from conception through to completion and reporting
Track, monitor and analyse influencer campaign performance using relevant analytics tools and platforms
Create detailed campaign reports highlighting key metrics, engagement rates, reach and ROI
Collaborate with internal teams including marketing, product and social media to ensure cohesive campaign execution
Stay current with influencer marketing trends, emerging platforms and industry best practices
Support the broader marketing team with additional tasks as required to support campaign delivery
What we're looking for
Proven experience in influencer marketing, social media marketing or a related marketing coordinator/assistant role
Strong knowledge of major social media platforms including Instagram, TikTok, YouTube and emerging platforms
Excellent communication and interpersonal skills with the ability to build solid relationships with influencers and internal stakeholders
Demonstrated ability to identify and evaluate influencers based on audience demographics, engagement rates and alignment with brand values
Experience with influencer marketing platforms, social media analytics tools and campaign management software
Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously
Creative thinking and the ability to develop innovative campaign concepts and content ideas
Attention to detail and strong written communication skills
Proficiency with Microsoft Office and Google Workspace applications
Knowledge of the food and beverage industry or meal delivery sector is advantageous
Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience
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