Australia — International Student Market822K inbound students *****) +10%1.
China 168K2.
India 128K3.
Nepal 57K4.
Vietnam 33K5.
Malaysia 26K3 international branch campuses in AustraliaOVERVIEW Flinders University is seeking a part time Social Media Officer (Chinese Channels) based at Bedford Park on a fixed-term 12-month appointment.
This higher education opportunity sits within the Marketing and Student Recruitment team and focuses on building the university presence in China through engaging social media content and online community engagement.
The role is suited to a professional with strong Mandarin Chinese and English communication skills who can create digital content, monitor performance, and support student recruitment initiatives.
The position contributes to Flinders strategic goals by connecting with prospective students through creative storytelling and digital campaigns.Key responsibilitiesCreate and share engaging content across Chinese social media channels, with a strong focus on Xiaohongshu (RED)Build and maintain active online communities by responding to audiences and encouraging engagementTrack social media performance and use insights to improve content and grow audiencesCollaborate with colleagues across the university to showcase student stories and support international student recruitmentSupport digital campaigns designed to connect with prospective students in ChinaContribute to awareness-building activities for Flinders University through social media and storytellingRequirementsExperience creating high-quality social media content including videos, photography, and written postsStrong understanding of Chinese social media platforms, particularly Xiaohongshu (RED), trends, and audience interestsNative-level written and spoken communication skills in Mandarin Chinese and advanced English communication skillsAbility to review social media results and identify opportunities for improvementAbility to manage multiple tasks effectivelyCreative and motivated approach to social media work WHY THIS ROLE MATTERS This role supports the university commitment to engaging future students through innovative digital communication and strategic storytelling.
Effective social media engagement helps strengthen international recruitment efforts and expands awareness of Flinders among prospective students in China.
The position also contributes to broader higher education goals by helping audiences connect with university experiences, student stories, and community initiatives through meaningful content.Bonus: Application adviceTailor your CV and cover letter to demonstrate direct experience with Chinese social media platformsInclude examples of content campaigns, engagement growth, or audience development workHighlight bilingual communication abilities in both Mandarin Chinese and EnglishShowcase experience using analytics or reporting tools to improve media performanceDemonstrate your understanding of university marketing and student recruitment environments
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📌 Social Media Officer (Adelaide)
🏢 Uniglobalcareers
📍 Adelaide