About us
The Marshmallow Co. is the TikTok viral marshmallow company and the world's most popular handmade gourmet marshmallows!
We make marshmallows in over 40 different flavours and ship them all over the world.
We have over 5 million followers on social media, who regularly watch us make, cut, and have fun with marshmallows.
Through our social media content we strive to entertain our followers with various styles of video.
We love sharing our marshmallows with the world and are on the lookout for someone who will love it as much as we do!
Check us out on TikTok, YouTube, or Instagram @themarshmallowco to see what you'll be doing as our Content Creator
About the role
We are expanding our content team and are seeking a talented and passionate content creator to join our team and help us reach new customers and build brand awareness across our social media channels, primarily TikTok, YouTube, and Instagram.
You will be responsible for developing engaging and creative content that showcases our products and resonates with our audience.
Working directly with our Co-Founder and our content team, this is the perfect opportunity to learn on-the-job and help shape our social strategy and personality!
This role is based in Wyong on the Central Coast of NSW and working on site is essential.
What you'll be doing:
Develop, write, and produce highly engaging short-form and long-form video content for TikTok, YouTube, and Reels, including but not limited to product demonstrations, challenges, and behind-the-scenes insights
Film, edit,



and schedule content across the various platforms
Build upon the existing community with our audience through creative and compelling storytelling, call-to-actions, and engaging visuals
Work alongside internal teams to host live streams and film content for videos, stories, etc
Monitor and analyse social media performance metrics to make data-driven decisions to improve our content strategy and develop new ways of growing and reaching new customers
Stay up-to-date with the latest trends, challenges, and viral content, using this knowledge to inform content strategies
Work with other creators on collabs and partnerships
Manage social media accounts and interactions
About you
1+ years experience in making videos for TikTok, Instagram, or YouTube:
Proven track record of creating engaging video content on TikTok, Instagram Reels, or YouTube Shorts.
Passionate about TikTok and YouTube, you love to have fun and stay on top of trends
You're comfortable both behind and in front of the camera
Proficiency in video editing software (Capcut is fine!)
Strong understanding of social media platforms, algorithms, and best practices
Exceptional creativity, storytelling, and visual communication skills
Understanding of videography/photography/lighting
Ability to work in a fast-paced workplace, meet tight deadlines, and multitask
Strong attention to detail
Excellent communication and collaboration skills
Experience in eCommerce is a bonus
A growth mindset
Location
This role will be based out of our HQ in Wyong, NSW
#J-*****-Ljbffr

📌 Video Content Creator (Central Coast)
🏢 The Marshmallow
📍 Central Coast