Kat the Label is a Melbourne-born lingerie and sleepwear brand known for its feminine, size-inclusive designs and cult-favourite fit.
What started as a small, founder-led label has grown into a fast-moving business trading across Australia, the US, and the UK, with a loyal community and a rapidly growing team.
We're a close-knit, high-performing team based out of our Cremorne HQ, and we move quickly, back each other, and take pride in the product and the customer experience.
The Brand Director owns the brand strategy and direction across Kat the Label - connecting product and design to marketing, and ensuring every campaign, launch and piece of content is executed with a consistent, elevated brand voice.
This role works closely across our brand and digital marketing teams, acting as the connection that ensures creative direction translates seamlessly across all areas of the business.
This is a genuine creative role for someone who knows how to build brands, has attention to detail and a strong creative vision.
We're looking for an innovative creative who is excited by fashion and wants to continue elevating and evolving the brand.
Key Responsibilities
Own the overarching brand and creative strategy, translating brand vision and business goals into distinctive ideas and campaigns
Oversee all content across the business including campaign creative, messaging, digital creative (on-site, email and paid ads), socials and retail creative
Define and own brand guidelines, positioning and voice
Translate brand strategy into transparent direction that other teams (Ecommerce, CRM, Content,
Influencer, Retail) can execute against
Bridge the gap between brand and digital, ensuring one cohesive brand identity across channels




Connect product and design into the marketing process, so collections and brand story are aligned from the start
Lead brand strategy and positioning for every launch, restock and campaign
Partner cross-functionally with Ecommerce, CRM, Influencer and Content to ensure brand direction is applied consistently across every channel
Own brand guidelines end-to-end, partnering with key stakeholders to deliver a full rollout of updated brand creative ahead of major initiatives such as the upcoming ecommerce site redesign
Oversee our social content and marketing team
Campaign & Creative Support
Assist with photoshoot and campaign concept direction
Provide input on production spends/budgets and model casting where relevant
Support full campaign execution - ensuring photoshoot output, styling and content stay true to brand
Ensure photoshoots are executed with the brand in mind
Candidate Requirements
Strong social media instincts - understands what performs and why, across platforms
Sharp aesthetic sensibility and a strong point of view on brand and visual identity
Ecommerce / digital-first experience - comfortable working in a channel where creative must convert, not just look good
DTC brand background - has worked inside a direct-to-consumer environment and understands the pace and demands of it
High-growth company experience preferred - used to scaling creative output alongside a fast-growing business
6+ years of experience in brand, creative or marketing leadership
Why Kat the Label
Lingerie and sleepwear perks
Summer Fridays (3pm finish)
Professional development and growth opportunities
Paid-Parental Leave
Additional Women's Health Leave
A supportive and innovative workplace culture
International Travel Opportunities
#J-*****-Ljbffr

📌 Brand Director (Melbourne)
🏢 Kat the Label
📍 Melbourne